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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
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Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of May 1 - 7
Fox takes top three spots third week in a row week with 'Idol' and 'House'

(May 9, 2006) Once again, Fox network makes the most of its “American Idol” juggernaut with the reality talent show taking the first and second spots on the top ten and “House” capturing third. Black households delivered a very similar line-up to the previous week. The only exception was the addition of “Law And Order: SVU” replacing “America’s Next Top Model.”

CBS also claimed three winners on the list, and UPN had two. The total number of black homes watching the top ten primetime shows during the first week of the May ratings sweep period was 18.39 million, virtually identical to last week’s total.

 
Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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