Miller Brewing names Larry Waters senior director of multicultural relations

(May 9, 2006) Miller Brewing Company has promoted Larry Waters to the role of senior director of multicultural relations, confirming its recognition of the ever-increasing importance of multicultural audiences to its business.

In his new position, Waters reports directly to Michael Jones, general counsel and senior vice president, corporate social responsibility, ensuring that Miller’s multicultural strategies and priorities are directly represented to Miller’s executive committee.

“Larry has played an integral role in establishing productive partnerships and programs with key multicultural organizations and businesses in Milwaukee and throughout the country,” said Miller president and CEO Norman Adami. “His appointment demonstrates Miller’s continuing commitment to advancing diversity and signals that we clearly recognize the importance of multicultural consumers to our communities and the future of our business.”

Waters has held numerous key positions within Miller since joining the company in 1979. Prior to his previous position as director of multicultural relations, he served in a number of sales and marketing roles, including sales communications group director, regional sales learning and development manager, regional retail sales manager, chain account manager, sports marketing manager and field market planning manager. A native of Michigan, Waters earned both a bachelor’s and master’s degree from the University of Michigan.

Waters is a member of numerous civic and business-related organizations and boards, including the Congressional Black Caucus Foundation Corporate Advisory Council, Milwaukee Urban League, Milwaukee Symphony Orchestra, Hansberry-Sands Theatre Company and the National United Merchants Beverage Association Corporate Advisory Panel. He also served as the Welcome Committee Chair for the 2005 Annual NAACP Convention.

“Miller has a longstanding commitment to diversity and realizes the importance it plays within the workplace, marketplace and our communities,” said Virgis Colbert, Miller’s recently retired executive vice president of worldwide operations, who continues to contribute to Miller as a board member and senior advisor. “Larry’s promotion and other recent key appointments demonstrate that we continue to make progress in increasing diversity within our senior management ranks.”


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