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Black TV Ratings for Week of April 30 - May 6
ABC's 'Scandal'
hits No.1 for first time, but CBS still most watched network
(May
8, 2012) The new ABC political drama, "Scandal" took the No.1 spot for
the first on the Top 25 list of favorite shows in black households. The
boost to ABC's lineup, however, was not enough to overtake the
popularity of CBS.
After sharing the title two weeks ago, CBS was the most watched network
in black households during the first week of May. It pulled 12.3 million
viewers for 12 of its shows. ABC was second with 10.7 million across
nine programs. Fox had just 2.9 million for two of its shows on the
chart.
Nielsen data scored a total of 28 million viewers for the Top 25, a drop
of just three percent over the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
SCANDAL |
ABC |
10.2 |
5.0 |
1,872 |
|
2 |
DANCING WITH THE STARS |
ABC |
9.2 |
4.5 |
1,691 |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.4 |
4.2 |
1,584 |
|
4 |
NCIS: LOS ANGELES |
CBS |
7.8 |
3.6 |
1,357 |
|
5 |
DANCING W/STARS RESULTS |
ABC |
7.7 |
3.8 |
1,424 |
|
6 |
AMERICAN IDOL-THURSDAY |
FOX |
6.8 |
3.5 |
1,321 |
|
7 |
HAWAII FIVE-0 |
CBS |
6.6 |
3.1 |
1,157 |
|
8 |
LAW AND ORDER:SVU |
NBC |
6.5 |
3.0 |
1,147 |
|
9 |
PRIVATE PRACTICE |
ABC |
6.4 |
3.0 |
1,117 |
|
10 |
CRIMINAL MINDS |
CBS |
6.4 |
3.2 |
1,211 |
|
11 |
NCIS |
CBS |
6.4 |
2.9 |
1,096 |
|
12 |
GREY'S ANATOMY |
ABC |
6.2 |
2.8 |
1,072 |
|
13 |
BLUE BLOODS |
CBS |
6.0 |
2.7 |
1,025 |
|
14 |
PERSON OF INTEREST |
CBS |
6.0 |
2.8 |
1,035 |
|
15 |
UNFORGETTABLE |
CBS |
5.9 |
2.8 |
1,046 |
|
16 |
CSI: NY |
CBS |
5.9 |
2.8 |
1,050 |
|
17 |
CASTLE |
ABC |
5.6 |
2.7 |
1,017 |
|
18 |
60 MINUTES |
CBS |
5.1 |
2.4 |
909 |
|
19 |
ONCE UPON A TIME |
ABC |
5.0 |
2.5 |
934 |
|
20 |
VOICE |
NBC |
4.9 |
2.5 |
927 |
|
21 |
CSI |
CBS |
4.9 |
2.3 |
871 |
|
22 |
48 HOURS MYSTERY |
CBS |
4.7 |
2.2 |
814 |
|
23 |
THE MENTALIST |
CBS |
4.7 |
2.2 |
817 |
|
24 |
DESPERATE HOUSEWIVES |
ABC |
4.6 |
2.2 |
837 |
|
25 |
REVENGE |
ABC |
4.5 |
2.0 |
753 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top 25
TV shows
Go to Target Market News homepage
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