Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
TV gets agreement to be carried in 26 markets by Raycom Media stations
(May 6, 2011) Raycom Media, one of the nation's largest broadcasters,
will make Bounce TV, the first-ever over-the-air broadcast television
network designed exclusively for African-American audiences, available
in 26 Raycom markets when the network launches this fall.
The deal is the first distribution agreement for the newly-announced
Atlanta-based Bounce TV. The Raycom stations to carry Bounce TV on their digital
spectrum represent over 10% of all U.S. television households and nearly
19% of African American television homes. Bounce TV expects to be in at
least 50% of U.S. television households at launch with more distribution
agreements to be announced shortly.
As part of the multi-year agreement, Raycom will carry Bounce TV in
Cleveland/Akron, OH (WOIO/WUAB), Charlotte, NC (WBTV), Cincinnati, OH (WXIX),
West Palm Beach, FL (WFLX), Birmingham, AL (WBRC), Memphis (WMC),
Louisville, KY (WAVE), Richmond, VA (WUPV), Columbia, SC (WIS),
Huntsville, AL (WAFF), Shreveport, LA (KSLA), Jackson, MS (WLBT), Baton
Rouge, LA (WAFB), Savannah, GA (WTOC), Charleston, SC (WCSC), Myrtle
Beach/Florence, SC (WMBF), Tyler/Lufkin, TX (KLTV), Augusta GA (WFXG),
Montgomery, AL (WSFA), Columbus, GA (WTVM), Wilmington, NC (WECT),
Albany, GA (WALB), Biloxi, MS (WLOX), Hattiesburg, MS (WDAM), Dothan, AL
(WDFX) and Lake Charles, LA (KPLC).
"Bounce TV is the right network at the right time for our stations,"
commented Raycom president and CEO Paul McTear. "Bounce TV will allow us
to better serve our communities, giving underserved African American
consumers a new local television brand designed specifically for them
while also providing our local stations an ideal companion network for
their digital spectrum. We believe Bounce TV will be a meaningful
network in our local communities and we look forward to a great
relationship for many years to come."
"Landing our first station group is significant, but to explode out of
the gate with Raycom, a leader in providing local television across the
country, is tremendous and instantly validates the mission of Bounce
TV," said Bounce TV distribution chief Jeffrey Wolf. "The Raycom
stations will be able to localize our network and have it serve as a
perfect complement to their primary channel. We could not be more
thrilled to welcome Raycom as our foundation affiliate group."
The National Association of Broadcasters (NAB) supports Raycom Media's
decision to carry Bounce TV. "In launching the new Bounce TV network,
Raycom is utilizing digital spectrum in a very smart and truly
meaningful way by serving African American television viewers with a
free niche programming service," said NAB President and CEO Gordon
Smith. "Local TV stations across America are using TV airwaves to
deliver on the promise of digital television, and we fully expect that
other broadcasters will support Bounce TV and other unique program
Bounce TV (http://bouncetv.com) will launch this fall and will target
African Americans primarily between the ages of 25-54 with a programming
mix of theatrical motion pictures, live sporting events, documentaries,
specials, inspirational faith-based programs, off-net series, original
programming and more. Bounce TV will air twenty four hours a day, seven
days a week as a digital terrestrial network designed for carriage on
the digital signals of local television stations. The Founding Group is
led by Martin Luther King III, Ambassador Andrew Young, and Andrew "Bo"
Young III, Rob Hardy and Will Packer, co-founders of Rainforest Films,
one of the top African American production companies in the world.
Bounce TV just acquired the television rights to nearly 400 African
American-skewing motion pictures in four individual, multi-year
licensing agreements, including: Jamie Foxx's 2004 Academy Award-winning
performance as Ray Charles in Ray ; Denzel Washington's Academy
Award-nominated role in The Hurricane ; The Bone Collector, which pairs
Washington with Angelina Jolie ; Spike Lee's Do The Right Thing ,
Jungle Fever, Mo' Better Blues; The Nutty Professor I and II , starring
Eddie Murphy; Bowfinger starring Murphy and Steve Martin; Michael
Jackson and Diana Ross headlining The Wiz ; the 1995 comedy Major Payne
with Damon Wayans; Dave Chappelle's Block Party (2005), the 1976 classic
Car Wash and more. Live sports and events will be part of the Bounce TV
schedule and the network also has a multi-year rights agreement with
Urban Sports Entertainment Group (USEG) to televise both football and
basketball games from the nation's largest African American athletic
conference, the Central Intercollegiate Athletic Association (CIAA.)
Raycom Media, an employee-owned company, is one of the nation's largest
broadcasters and owns and operates 46 television stations in 36 markets
and 18 states, including Hawaii. In addition to television stations,
Raycom owns Raycom Sports, a marketing, production and events management
and distribution company; Raycom Post, a post production facility;
Broadview Media, a post production telecommunications company; and
CableVantage, a cable advertising sales group.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...