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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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Verizon's Community Studio to give organizations outlet on FiOS service

(May 4, 2006) Verizon has announced that it is developing a new pilot program for its FiOS TV service called "Community Studio." The service will feature on demand content of interest to diverse viewers. The Community Studio concept emerged in discussions between Verizon and more than 35 civil rights leaders.

Slated to begin in the second quarter of 2006, Community Studio will leverage the capacity of FiOS TV's fiber-optic transmission and offer viewers a library of public interest and civil rights content each month. Customers will use Verizon's video-on-demand (VOD) service to watch Community Studio programs whenever they want to see them.

"FiOS TV's amazing capacity enables us to offer a wide variety of programming, including diverse content featuring voices from the public interest community," said Kathryn C. Brown, Verizon senior vice president, public policy development and corporate responsibility. "Our viewers will benefit from additional content choices, and the organizations will gain the opportunity to reach our diverse and growing subscriber base nationwide."

High-quality public interest programming will come from a variety of established national organizations seeking to reach out to viewers.

Community Studio adds to the already wide choice of programming Verizon provides that is of interest to diverse audiences. FiOS TV currently includes public access, education and government (PEG) channels in each of its TV markets. Verizon also offers a wide choice of diverse programming and emerging networks through its FiOS TV Premier package of more than 180 digital channels and other services. There are over 50 specialized channels designed to appeal to various cultural and ethnic interests.

Initial partners in Verizon's Community Studio venture are the Leadership Conference on Civil Rights, National Hispanic Media Coalition, American Association for People with Disabilities, Black Leadership Forum and U.S. Distance Learning Association.

"Verizon's Community Studio is an historic first, giving members of the civil and human rights community an opportunity to use new and emerging technologies to enhance the national dialogue," said Wade Henderson, executive director, Leadership Conference on Civil Rights.

TVN Entertainment will provide a number of hours of encoding, asset management and distribution services to the public interest organizations as part of the project. "TVN is proud to join with Verizon in giving community groups a platform to reach more people," said TVN Chief Operating Officer Doug Sylvester. TVN is Verizon's VOD service provider and furnishes the backend support, transport and advanced element management tools for Verizon's VOD offering.

Placement of content will be at the discretion of Verizon, which will provide this pilot service free to participating national organizations. Verizon delivers both broadcast and on-demand programming through FiOS TV, now available in parts of California, Florida, Maryland, Massachusetts, New York, Texas and Virginia.




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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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