The Week of April 24 - 30
Cable TV is all about basketball during first round of NBA playoffs

(May 5, 2006) It’s high tide for professional basketball. The first round of the NBA playoffs dominated the list of the top 25 cable shows in black households. Half of the list consisted of hoops matchups shown during the last week of April, with the Los Angeles Lakers - Phoenix Suns game on TNT taking the number one spot.

While TNT and ESPN walked off with a combined 12 winners for the week, other networks still found sufficient audiences for their usual favorites. USA had four shows on the list and BET placed three. The total number of black homes watching the top 25 shows was 17.2 million, a 13.5 percent increase over the previous week’s total.  

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs


Source: Nielsen Npower. Rank based on Household Projection
 African American Ratings and Projections are based on 13.3 million TV homes.
 For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
 This report includes only those cable networks who supply program names to the industry.
 Any Network that does not supply program names is not included in the report.
 Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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