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MadameNoire.com reports growth in unique visitors to more than 1.5
million
(May 7, 2012) Moguldom Media Group, a leading digital media company
publishing brands serving African-American audiences, announced today
traffic numbers for its MadameNoire.com property, which underscore the
site's growing leadership position among African-American women.
MadameNoire.com now claims a reach of 1,577,000 unique visitors a month,
and a growth rate of 502.3 percent year-over-year makes it one of the
fastest-growing lifestyle sites on the Web. This strong performance has
helped raise the advertising profile of Moguldom Women, the Moguldom
division serving African-American women, which also includes
StyleBlazer.com. Together, the sites of Moguldom Women generate nearly
three million unique visitors per month, creating powerful reach for
advertisers targeting African-American women in the lifestyle and
fashion verticals.
"We are proud of the accelerated growth achieved by Madame Noire," said
Judene Walden, executive vice president, Moguldom Women. "Our
passionate, authentic editorial, and ground breaking original web
series, have brought an enthusiastic response from our audience."
Madame Noire's rapidly growing audience and critically acclaimed content
has the support of major brand advertisers including Lincoln MKS,
Carol's Daughter, Clinique, L'Oreal, The Home Depot, and P&G. Moguldom
Media says it has surpassed traditional lifestyle brands for
African-American women such as HelloBeautiful and Essence.com with its
growth and traffic numbers.
Madame Noire plans on differentiating its offerings with the recent
launch of two new content pillars addressing two aspects of contemporary
female African-American life. For professional women, MN Business
Channel is a savvy, tech-oriented channel on MadameNoire.com dedicated
to news,trends, and insight keyed to the interests of African-American
leaders incorporate America and in small business. On the home front,
Mommy Noire targets moms and moms-to-be with content focusing on home,
motherhood, and families.
Madame Noire's rise comes as it continues to expand its operations and
online offerings. In the past year, the brand released the critically
acclaimed web series Ask a Black Man, Mommy in Chief, and She's the
Boss, all developed in collaboration with Moguldom Studios. Generating
more than 13M video streams per month, these branded experiences are the
cornerstone of the unique MadameNoire.com market proposition. Eleven
more new web series are scheduled for release throughout 2012. This
original programming will chronicle the African-American lifestyle with
contents focusing on food, relationships, "How-to's", and business, as
well as a documentary-style reality show.
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