Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 to feature a weekly column from gospel artist Marvin Sapp

(May 6, 2012) Interactive One, the largest digital media company serving Black Americans, introduced several upgrades to, its site devoted to family, health and spirituality.  In addition to enhancements that will enrich the mobile experience, the website launched "From A Man's Point of View," a new column by celebrated recording artist Marvin Sapp.

"Marvin Sapp's column, like his music, will bring new perspectives and awareness to the Elev8 community," said Smokey D. Fontaine, Chief Content Officer, Interactive One. "By sharing his spiritual beliefs and personal journey, he will embolden readers to reflect on their own lives, challenges and choices." 

Throughout his life and career, Sapp's wife and best friend MaLinda Sapp was by his side until she passed away in 2010.  "From a Man's Point of View" explores marriage, intimacy and how he deals with life without his wife.  The new column also covers topics such as the experience of being a father, a pastor and a Black man in gospel music.  Sapp will offer inspiration to the men and women of the Elev8 community every week.

" is an excellent online destination for information and entertainment for the African American community, and I'm honored to add a dose of spiritual wisdom and insight to their content," said Sapp. "A Man's Point of View is just that; me sharing what I've learned and continue to learn on my journey, in hopes that it will help make someone else's journey a little easier."

Marvin Sapp first hit the national stage in the early 1990s as a member of gospel singing group Commissioned before becoming a successful solo artist in 1996.  After a string of top ten radio hits and a considerable gospel following, Sapp realized mainstream success in 2007 when a tribute to his deceased father became a radio hit.  The song, "Never Would Have Made It," was certified platinum and went on to become Sapp's biggest commercial success.  "Never Would Have Made It" was the first gospel song to sell one million ringtones and won Sapp seven Stellar Awards. 

In addition to the new column, Elev8, which has increased its page views by more than 300 percent this year, is rolling out several new upgrades that will enhance the mobile experience so that it is faster, easier and more fun.  Pages now load faster than ever on all devices and flash has been eliminated for better viewing.  A new more responsive page design and HTML 5 photo galleries are optimized for iPads and smart phones in landscape and portrait modes.

To read Marvin Sapp's column, visit

Go to Target Market News homepage

Uptown Magazine's April/May issue is the largest in its eight-year history

Survey: Majority of Black TV viewers dissatisfied with programming options

GlobalHue to handle advertising for Jeep and USA Basketball partnership

Black Cable TV Ratings for Week of April 9 - 15 BET's vends off challenge from VH1, TBS to remain No.1 cable network of the week

George Curry returns to editor-in-chief position of NNPA News Service

Nielsen data show opportunity for mobile advertisers with Black consumers

Survey contrasts perceptions between multicultural and white ad professionals

MillerCoors Urban Entrepreneurs contest supports supplier diversity goals

Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance

Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80

Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut

Interactive One, form partnership on content and ad sales

Trayvon Martin top news story among Americans above election, economy

Burger King apologizes for black targeted Web commercial featuring Mary J. Blige

NASCAR seeking more black fans again, but black ad agencies need not apply

Click here for more recent news stories and our news archive

Return to top of page





228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2012 All rights reserved              Supplier Services