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Online producer, BlackTree TV, moves to television with Soul of the South entertainment show deal

(May 4, 2014) BlackTree TV, one of the largest online content providers for urban entertainment programming, announced the premiere of a television program on Soul of the South Network. 'BlackTree on TV' hosted by Alex Hudgens airs weekdays at 5:30 pm and 1 am CT and is the first urban daily entertainment show of its kind.

The program is significant as it marks the first time an urban YouTube channel has launched a daily network TV program with national coverage. The half-hour series will deliver Hollywood news and information using the best of BlackTree TV's current coverage and deep library of interviews, red carpet arrivals, behind-the-scenes and set visits to give a weekly rundown on the best that Hollywood has to offer.

"BlackTree TV has built a formidable business on YouTube amassing over a half billion cumulative views to date and we think our loyal following will enjoy a longer form TV version of our online entertainment content," said Jamaal Finkley, Founder of BlackTree TV. "We're excited to collaborate with Soul of the South, a recognized leader in TV news and information in the urban community, as we continue to expand our brand across multiple distribution platforms.

BlackTree TV, which was conceived in a dorm room more than a decade ago, has grown to become a leading distributor of online urban entertainment and lifestyle information. The company formed a partnership with YouTube in 2008 and has since received more than a half billion views through that channel. It can also be found on iTunes, TiVo, Sony DivX and Roku.

Last year, BlackTree TV signed a content distribution agreement with Premier Retail Network, Inc. PRN is a global leader in digital place-based media, which currently broadcasts BlackTree TV content nationally on PRN's TV Wall, Dwell TV and Checkout TV Networks, located in more than 11,000 retail locations, such as Walmart and Costco. In December 2010, BlackTree TV inked an agreement with Sabc 1, South Africa's largest television network.

"Our partnership with BlackTree is important because it completes our early fringe news and information block," said Doug McHenry, President, Soul of the South TV. "We have national news, we have political talk, and now we can offer to our viewers the latest developments from the world of film, television, music, and fashion. Both of our companies win with this deal."

Soul of the South has a lineup of new original programs that will debut with BlackTree on TV. They include politics-driven "DC Breakdown" from the nation's capital, "Booker T's Reality of Wrestling," an unscripted look at the intense world of Southern-Style Wrestling, and "Transform with Les Brown," returning the legendary motivational speaker to television to turn his inspiring words into real world action.

Soul of The South TV, launched May 2013, currently reaches 22 million households in 14 markets, including Little Rock, Dallas, Baton Rouge, Miami, Orlando, Tallahassee, New York City, Philadelphia, Dayton, and Chicago, among others.


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