VH1 Soul network opens the door to advertisers by offering air time in Q3

(May 3, 2006) VH1 Soul, the home for today's R&B stars and upcoming artists, will begin selling on-air time to advertisers in third quarter of this year. Now available in 20 million homes and seen in the top 20 U.S. markets for African-Americans, the network is opening up its schedule for sponsorships based on significant interest from marketers who want to reach the channel's upscale adult African-American audience.

"VH1 Soul viewers are passionate about the channel and its mix of today's top names and new faces in R&B," said Eric Sherman, Senior Vice President and General Manager, VH1 Soul. "Reaching 20 million households, the channel is now large enough that advertisers are requesting that opportunity to connect with this upscale audience. We're looking forward to creating multiplatform marketing solutions for our advertising partners this year."

"VH1 Soul has grown into an essential component of VH1's mission to be the music authority for adults," said Tom Calderone, VH1 General Manager. "The network, along with VH1, VH1 Classic and our broadband channel VSPOT, deliver music, news, tour information and exclusive interviews that are all accessible on whichever linear or digital platform our viewers want and expect."

Recently VH1 Soul commissioned a viewer profile study to better understand the demographic and psychographic make-up of the VH1 Soul audience. The online study surveyed 1,000 VH1 Soul viewers in the top 10 African American markets and showed that VH1 Soul viewers are young, affluent and educated individuals that are well versed in technology and are true music-lovers.

VH1 Soul re-launched on February 1, 2006 in nearly 20 million homes with its first-ever line-up of 10 separate themed music video program blocks that spotlight the top names and new faces in R&B music today. Those blocks include "Top 10: Best In Soul," a countdown show of the best soul and R&B videos of the week, "Soulphrodisiac" featuring sexy, soulful love songs and ballads, and "Speak Your Soul" playing the videos that viewers request through vh1soulrequests@vh1.com.

In addition, VH1 Soul continues to support R&B artists with World Premiere videos and Album Release Parties. The latest World Premiere video to debut is LL Cool J's newest release, "Freeze." The network also presents current tours which include promoting concerts and ticket information on the channel and through the VH1 Soul web site http://www.vh1soul.com/. Recent tours presented by VH1 Soul include Anthony Hamilton and Heather Headley.

Launched in 1997, VH1 Soul is the 24-hour network that brings music lovers the hottest, soul, neo-soul an R&B hits from the 90s and today featuring core artists such as Alicia Keys, Jill Scott, Outkast, Mary J. Blige and Usher. VH1 Soul, the premier source for all R&B and soul music, is now seen in the Top 20 U.S. markets for African-Americans and is available in nearly 20 million U.S. households.


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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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