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Black Cable & TV Ratings for Week of April 24-30
NBA Playoffs keep TNT No.1 among cable's Top 25 networks; ABC is most-watched TV net

(May 4, 2017) As the first round ends in the NBA's Playoffs, TNT benefited from the games' growing popularity. The sportscasts drew 11.9 million black viewers during the final week of April. VH1 with 7.9 million was the second most popular, followed by the OWN network's 4.3 million
.

However, the weekly race was tighter among broadcast networks. ABC attracted seven million black viewers for its top shows, While NBC grabbed 6.3 million and CBS took 6.2 million.

Cable's top 25 in Black homes had a total of 32.1 million viewers, and broadcast nets' most popular pulled 26.8 million, according to Nielsen data.


Top 25 Cable TV Shows in Black Households

Rank

Program

Network

% AA
Homes

% AAs
P2+

AA
Viewers
(000)

1

LOVE & HIP HOP ATLANTA 6

VH1

12.0

18.9

2,450

2

BASKETBALL WIVES 6

VH1

9.0

13.7

1,798

3

REAL HOUSEWIVES ATLANTA

BRAVO

8.9

14.4

1,727

4

NBA PLAYOFFS- ROUND

TNT

8.9

15.6

1,908

5

IF LOVING YOU IS WRONG

OWN

8.8

13.6

1,722

6

NBA PLAYOFFS- ROUND

TNT

8.7

13.5

1,787

7

NBA PLAYOFFS- ROUND

TNT

8.6

13.6

1,783

8

T.I. AND TINY 6

VH1

7.7

11.8

1,490

9

NBA PLAYOFFS- ROUND

TNT

7.3

13.3

1,471

10

NBA PLAYOFFS- ROUND

TNT

6.7

10.4

1,359

11

GREENLEAF

OWN

6.5

10.1

1,268

12

NBA PLAYOFFS- ROUND

TNT

6.4

10.5

1,286

13

REAL HOUSEWIVES POTOMAC

BRAVO

6.2

9.5

1,215

14

NFL DRAFT              

ESPN

5.9

9.6

1,296

15

NBA PLAYOFFS-1ST RD    

ESPN

5.8

10.4

1,235

16

LOVE & HIP HOP ATLANTA 6

VH1

5.5

8.7

1,073

17

BLACK INK CREW 5

VH1

5.1

8.4

1,113

18

NBA PLAYOFFS-1ST RD    

ESPN

4.6

8.0

951

19

NBA PLAYOFFS- ROUND

TNT

4.3

7.4

862

20

NBA PLAYOFFS- ROUND

TNT

4.3

7.9

831

21

REAL HOUSEWIVES ATLANTA

BRAVO

3.9

6.2

764

22

BRAXTON FAMILY VALUES

WETV

3.9

6.0

717

23

NBA PLAYOFFS PRE-GAME

TNT

3.6

6.2

685

24

GREENLEAF

OWN

3.6

5.5

712

25

IYANLA, FIX MY LIFE

OWN

3.5

6.2

656


Top 25 Broadcast TV Shows in Black Households

Rank

Program

Network

% AA
Homes

% AAs
P2+

AA
Viewers
(000)

1

EMPIRE

FOX

21.4

10.9

4,376

2

SCANDAL

ABC

8.9

4.0

1,606

3

SHOTS FIRED

FOX

8.9

4.2

1,705

4

LITTLE BIG SHOTS

NBC

6.5

3.2

1,291

5

GREY'S ANATOMY

ABC

6.0

2.7

1,101

6

DANCING WITH THE STARS

ABC

5.9

2.9

1,161

7

ROSEWOOD

FOX

5.2

2.4

986

8

CHICAGO JUSTICE

NBC

5.0

2.3

940

9

VOICE-TUE

NBC

4.8

2.4

962

10

BLUE BLOODS

CBS

4.7

2.2

903

11

THE BIG BANG THEORY

CBS

4.7

2.3

934

12

THE CATCH

ABC

4.4

2.0

796

13

AMER FUNN HOME VIDEOS

ABC

4.4

2.2

868

14

CHICAGO FIRE

NBC

4.3

2.0

797

15

VOICE

NBC

4.2

2.1

844

16

CHICAGO PD

NBC

4.2

2.0

813

17

HAWAII FIVE-0

CBS

4.2

2.0

817

18

60 MINUTES

CBS

4.1

1.9

779

19

BLACK-ISH

ABC

4.1

2.0

798

20

NCIS: LOS ANGELES

CBS

3.9

1.9

759

21

BLACK-ISH SP-4/26

ABC

3.9

1.9

759

22

LITTLE BIG SHOTS-ENCORE

NBC

3.8

1.8

728

23

BULL-ENC

CBS

3.8

1.8

720

24

SURVIVOR

CBS

3.7

1.8

724

25

NCIS-ENC

CBS

3.6

1.6

662

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times are eastern.



 







































































 




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Pressure Makes Diamonds:
Becoming the Woman I
Pretended to Be

By Valerie Graves

Valerie Graves, whom Advertising Age magazine named one of the "100 Best and Brightest" in the entire ad industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods and Pepsi.

Paperback: 288 pages
Publisher: OpenLens
(November 1, 2016)
Available now on Amazon.com.

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