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'Black Girl Magic,' a digital program from Essence, among Time Inc's new video offerings

(May 1, 2015) Time Inc. unveiled a number of new digital video programs during its NewFronts showcase last week. The company also announced several additions to its video distribution network and unveiled its state-of-the-art broadcast studios being constructed in Time Inc.'s new downtown headquarters.  

One of the new offerings, "Black Girl Magic," is a docu-series from Essence. It highlights the lives of six teenage girls from diverse backgrounds and circumstances that will be brought to life vividly and poignantly. Directed by emerging African-American female filmmakers, each short film will be an intimate profile of a single girl, revealing her unique drive and her fondest dreams, capturing her courage and perseverance, and enchanting viewers lucky enough to witness that special phenomenon known on social media as "black girl magic."

"Our NewFront presentation is another opportunity for us to tell the story of our video enterprise, which has gained tremendous momentum in just a very short time," said J.R. McCabe, Time Inc. SVP, Video.  "Today we showcased a broad and dynamic slate of programming that shows our diversity and we know our growing audience will be excited for their upcoming premieres."
 
In addition to Time Inc.'s returning series and original programming, NewFront introduced 11 exciting new programs and development projects. Among them were: TIME'S A Year In Space, which chronicles astronaut Scott Kelly's year in the International Space Station; 40/40 Live, a collaboration with JAY Z's Life + Times, is hosted by WNBA point guard Skylar Diggins and filmed at JAY Z's The 40/40 Club offering fresh, unfiltered conversation with personalities in sports, fame, music and more;

In 2014, Time Inc. launched its video distribution network which added scale and diversity to advertising options including run-of-network, full-sponsorship opportunities, segmenting audiences and contextual targeting on Time Inc. sites. Today Time Inc. announced that several of the industry's most-respected digital enterprises and media organizations have joined the network doubling the number of distribution partners across both platforms and devices.


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