Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
C. Johnson and Derek Murphy named to AOL Huffington Post Media positions
AOL Huffington Post Media Group today made key announcements regarding
its multicultural strategy: Sheila C. Johnson will serve as Strategic
Advisor for Multicultural and African-American Initiatives; and Derek
Murphy has been named General Manager, Multicultural.
"I'm really excited to welcome Sheila Johnson as strategic advisor for
our multicultural and African-American initiatives," said Arianna
Huffington, President and Editor-in-Chief of the AOL Huffington Post
Media Group. "Sheila is a true media pioneer whose passion and
perspective on culture and media will be invaluable in helping shape our
wide-ranging multicultural coverage. We're also delighted to welcome
Derek Murphy as General Manager, Multicultural. Derek is a strategic
thinker with the expertise to grow the audiences, reach and revenue of
our multicultural sites, BlackVoices and AOL Latino. And to help meet
the tremendous desire for local news and community coverage among the
fast-growing Latino community, we will be launching ‘Patch Latino,'
starting with sites in Southern California that will go live by the end
of the year."
Sheila C. Johnson is an entrepreneur, philanthropist and founding
partner of Black Entertainment Television (BET), whose accomplishments
span the arenas of TV/film, the arts, education, hospitality, sports,
and humanitarian causes. "With its amazing reach and passionately
engaged community, AOL Huffington Post Media Group is perfectly
positioned to expand the way multicultural communities are covered,"
said Sheila C. Johnson. "And I'm delighted to be working with Arianna
Huffington, an innovator on so many fronts, to help forge impactful new
offerings for multicultural audiences."
General Manager, Multicultural, Derek Murphy will drive the overall
strategy and operational performance for AOL Latino, BlackVoices and
AOL's other multicultural offerings. Murphy had been COO of Global Media
Ventures, which he formed with Ms. Johnson. He was previously Senior
Vice President, Business Development of The Huffington Post. Prior to
that, he was at CNN, where he oversaw integrated media partnerships with
a broad range of companies, including Google and Amazon.
It was also announced that Patch, the network of over 800 hyperlocal
news and information sites dedicated to comprehensive,
community-specific coverage, will launch "Patch Latino" to serve
communities with large Latino populations. Patch Latino will kick off
with new sites in Southern California by the end of 2011.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...