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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Sheila C. Johnson and Derek Murphy named to AOL Huffington Post Media positions

The AOL Huffington Post Media Group today made key announcements regarding its multicultural strategy: Sheila C. Johnson will serve as Strategic Advisor for Multicultural and African-American Initiatives; and Derek Murphy has been named General Manager, Multicultural.

"I'm really excited to welcome Sheila Johnson as strategic advisor for our multicultural and African-American initiatives," said Arianna Huffington, President and Editor-in-Chief of the AOL Huffington Post Media Group. "Sheila is a true media pioneer whose passion and perspective on culture and media will be invaluable in helping shape our wide-ranging multicultural coverage. We're also delighted to welcome Derek Murphy as General Manager, Multicultural. Derek is a strategic thinker with the expertise to grow the audiences, reach and revenue of our multicultural sites, BlackVoices and AOL Latino. And to help meet the tremendous desire for local news and community coverage among the fast-growing Latino community, we will be launching ‘Patch Latino,' starting with sites in Southern California that will go live by the end of the year."

Sheila C. Johnson is an entrepreneur, philanthropist and founding partner of Black Entertainment Television (BET), whose accomplishments span the arenas of TV/film, the arts, education, hospitality, sports, and humanitarian causes. "With its amazing reach and passionately engaged community, AOL Huffington Post Media Group is perfectly positioned to expand the way multicultural communities are covered," said Sheila C. Johnson. "And I'm delighted to be working with Arianna Huffington, an innovator on so many fronts, to help forge impactful new offerings for multicultural audiences."

As General Manager, Multicultural, Derek Murphy will drive the overall strategy and operational performance for AOL Latino, BlackVoices and AOL's other multicultural offerings. Murphy had been COO of Global Media Ventures, which he formed with Ms. Johnson. He was previously Senior Vice President, Business Development of The Huffington Post. Prior to that, he was at CNN, where he oversaw integrated media partnerships with a broad range of companies, including Google and Amazon.

It was also announced that Patch, the network of over 800 hyperlocal news and information sites dedicated to comprehensive, community-specific coverage, will launch "Patch Latino" to serve communities with large Latino populations. Patch Latino will kick off with new sites in Southern California by the end of 2011.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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