According to Nielsen data, TV One surpasses the 30-million mark

(May 3, 2006) A little more than two years after its national launch, TV One has surpassed the 30-million household subscriber mark, according to the May Nielsen Media Research universe estimates. 

According to the latest Nielsen estimates, the entertainment and lifestyle network for African American adults is available in more than 30.1 million U.S. households, making it one of the fastest-growing new networks this decade. TV One launched on January 19, 2004 in 2.2 million households.

“We are delighted that our distributors and their customers have responded so positively to TV One,” said TV One Executive Vice President of Affiliate Sales and Marketing Brad Samuels. “With all of the focus on VOD, broadband and other non-traditional services, it’s rare for a linear network to grow so quickly these days, but our distributors have seen what we’ve seen, that the adult African American audience is one that has been tremendously underserved.

“With TV One, not only are we offering a quality entertainment and lifestyle channel for adult African Americans, but we are also now working with operators to create non-linear and broadband content that can help them reach and market new products to the African American audience, who can be voracious consumers of all types of media content,” Samuels added.

Launched in January 2004, TV One offers a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. 


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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