HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media























































































 

Black TV Ratings for Week of April 23 - 29
ABC stay ahead of CBS with Black viewers with 'Scandal' and 'Dancing'

(May 2, 2012) With its newest hit, "Scandal" again taking the No.2 spot on the Top 25 chart, ABC held on to its new-found popularity with Black TV households. The network captured the top four spots with "Dancing With The Stars" and a "20/20" special that also focused on the dance competition show.

ABC tied with CBS for the most watched network in Black homes, both attracting 11.5 million viewers for their shows on the chart. Fox was distant third with 3.8 million across three shows.

The total number of viewers watching the Top 25 shows of the last week in April, according to Nielsen, was up five percent to 29 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

DANCING WITH THE STARS

ABC

12.3

6.2

2,339

2

SCANDAL

ABC

9.9

4.6

1,728

3

DANCING W/STARS RESULTS

ABC

8.9

4.3

1,631

4

20/20 SP EDITION-4/23

ABC

7.6

3.5

1,306

5

AMERICAN IDOL-WED

FOX

7.5

4.0

1,498

6

GREY'S ANATOMY

ABC

7.1

3.6

1,342

7

PRIVATE PRACTICE

ABC

6.9

3.2

1,198

8

PERSON OF INTEREST

CBS

6.7

3.2

1,213

9

AMERICAN IDOL-THURS

FOX

6.1

3.4

1,264

10

NCIS

CBS

5.9

2.8

1,051

11

NCIS: LOS ANGELES

CBS

5.9

2.6

981

12

CRIMINAL MINDS

CBS

5.8

2.7

1,034

13

BLUE BLOODS

CBS

5.6

2.6

975

14

MISSING

ABC

5.4

2.8

1,036

15

UNFORGETTABLE

CBS

5.4

2.5

930

16

LAW AND ORDER:SVU

NBC

5.3

2.5

933

17

ONCE UPON A TIME

ABC

5.3

2.7

1,019

18

THE MENTALIST

CBS

5.3

2.7

1,015

19

THE GOOD WIFE

CBS

5.3

2.4

896

20

NYC 22

CBS

5.3

2.5

935

21

HAWAII FIVE-0

CBS

5.2

2.4

892

22

CSI: NY

CBS

5.0

2.2

845

23

FAMILY GUY

FOX

5.0

2.9

1,100

24

VOICE

NBC

4.9

2.8

1,058

25

CSI

CBS

4.7

2.2

827

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view the previous week's Top 25 TV shows


Go to Target Market News homepage


RECENT STORIES
Uptown Magazine's April/May issue is the largest in its eight-year history

Survey: Majority of Black TV viewers dissatisfied with programming options

GlobalHue to handle advertising for Jeep and USA Basketball partnership

Black Cable TV Ratings for Week of April 9 - 15 BET's vends off challenge from VH1, TBS to remain No.1 cable network of the week

George Curry returns to editor-in-chief position of NNPA News Service

Nielsen data show opportunity for mobile advertisers with Black consumers

Survey contrasts perceptions between multicultural and white ad professionals

MillerCoors Urban Entrepreneurs contest supports supplier diversity goals

Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance

Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80

Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut

Interactive One, BlackDoctor.org form partnership on content and ad sales

Trayvon Martin top news story among Americans above election, economy

Burger King apologizes for black targeted Web commercial featuring Mary J. Blige

NASCAR seeking more black fans again, but black ad agencies need not apply

Click here for more recent news stories and our news archive

Return to top of page

 























































































 

____________________





 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com              Supplier Services