Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
expands west coast sales office, names Seeta Zieger as Vice President (May
2, 2011) To take advantage of its growing West Coast-based sales
business, TV One has expanded its advertising sales operations, opening
a Los Angeles-based sales office and naming veteran ad sales executive
Seeta Zieger as Vice President of Advertising Sales for the Western
Region. Zieger reports to TV One Senior Vice President of Advertising
Sales Lisabeth Hayes, who is based in Chicago and continues to oversee
sales outside the Eastern Seaboard.
Zieger has an extensive sales background that includes experience with
cable network, digital media/internet, and national cinema companies,
and she began her career on the agency side of the business. Most
recently, Zieger was Vice President of Advertising Sales for
Screenvision, where she was responsible for West Coast sales for
national cinema advertising. Prior to joining Screenvision in 2008, she
handled West Coast sales for FirebrandTV and Firebrand.com, a unique
TV/web/mobile advertising and marketing platform.
She also served as Vice President of Advertising Sales at Current TV in
its early days. Prior to that, she spent thirteen years at Universal
Television Networks, the last 11 as Vice President of Advertising Sales
for USA Network, Sci-Fi Network and Bravo. She joined the cable industry
as an Account Executive for Turner Broadcasting, after having worked on
the agency side at J. Walter Thompson and Grey Advertising.
The new Los Angeles sales office will service TV One's growing pool of
existing clients and work on developing new business opportunities
across the West Coast, including the cities of San Francisco and
"Our business on the West Coast has been growing exponentially in recent
years, especially in categories like entertainment, automotive and
technology, and as the network has grown and matured, it makes sense to
expand our presence on the West Coast," said TV One and Radio One Chief
Revenue Officer Keith Bowen, who oversees all of TV One's ad sales. "We
are delighted to bring on board Seeta Zieger, who has a strong track
record, terrific contacts and a tremendous knowledge of the business, to
work with Lisabeth Hayes and help lead the expansion of our West Coast
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...