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REVOLT's Sean Combs makes the case for his channel's value at The Cable Show
(May 1, 2014) At The Cable Show in Los Angeles, the founder of the cable channel, REVOLT, Sean Combs told an audience of industry professionals his vision for the network, the upside of losing out on the deal to buy Fuse network, and how his team measures the progress they've made in the past six months.
In an open interview with the editor-in-chief of Broadcasting & Cable, Melissa Grego, Combs and REVOLT CEO Keith Clinkscales said that they are building a brand that is unlike other cable offerings.
Music was homeless, said Combs. "Music is one of the great cultural platforms for communications world wide. MTV changed their business model and BET changed their business model. We wanted to give music a home again."
Skeptics, Combs said, questioned his strategy of doing a television network at time of growing mobile media. "I see it differently. I see it as a way to create a world wide brand."
"We're not outsiders trying to catch up. We're not big corporations trying to catch up. In six months we have become the No.1 music network socially on a day-to-day basis. We don't cover the conversation, we create the conversation. In order to connect with these young people you have to have boots on the ground and we have boots on the ground."
In regards to the their failed attempt to buy the cable channel Fuse, Combs said, "To be honest, we were kind of used as a pawn in the situation. A lot of people were low ballin.' We came in with a price that was higher and drove the price up." REVOLT was outbid by the NUVOtv team led by Jennifer Lopez,
Combs said he has no regrets. "We're big men and women, We have our big pants on. It's cool, that's the way business works."
Clinkscales said there were a number of positives that came out the failed acquisition. "The whole process was educational. A few folks have talked to us since then and they know we're very serous so it's been a good time for us. You also get a good sense of what you bring to distributors that's unique. That kind of insight is valuable to them."
So how does the REVOLT team measure its success over the first six months. "We measure success with the advertising response that we've gotten," said Clinkscales. The channel has done deals with Fiat, Anheuser-Busch, H-P, P&G and other major brands. We had over 300 artists show up in our studios."
"We're not just relevant, we're influential" said Combs. "We like to do disruptive, fearless things. I promise you that I will make this the No.1 brand in music worldwide."
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