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Black Cable TV Ratings for Week  April 22 - 28
VH1 overcomes NBA Playoffs dominance with alternative for black viewers to basketball

(May 1, 2013) Just as they do every year at this time, the NBA Playoffs on TNT and ESPN dominated cable viewing in Black households. But those who aren't basketball fans went elsewhere. That helped push VH1's "Love & Hip Hop" and "T.I. and Tiny" to more than two million viewers each and the No.1 and 2 spots respectively on the Top 25 cable shows for the week.

TNT was the most watched cable network of the last week of April, with 13.5 million viewers across 10 NBA programs. ESPN's Playoff coverage gave it the second place title with 7.2 million for four shows. VH1 took third with an overall Black audience of six million for five shows.

Nielsen recorded the total audience for the Top 25 in Black homes at 34.4 million, or 12% more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | AA Viewers 2+(000)

1

LOVE & HIP HOP ATLANTA 2

VH1

12.8

18.7

2,564

2

T.I. AND TINY 3

VH1

11.0

15.3

2,297

3

NBA PLAYOFFS- ROUND

TNT

9.5

14.3

1,751

4

NBA PLAYOFFS- ROUND

TNT

8.7

12.4

1,570

5

NBA PLAYOFFS- ROUND

TNT

8.0

13.1

1,338

6

NBA PLAYOFFS- ROUND

TNT

8.0

11.9

1,428

7

NBA PLAYOFFS-1ST RD

ESPN

7.9

12.3

1,523

8

MARRIED TO MEDICINE

BRAVO

7.8

10.8

1,427

9

REAL HOUSEWIVES ATLANTA

BRAVO

7.7

11.1

1,490

10

THE GAME

BET

7.6

10.5

1,480

11

NBA PLAYOFFS- ROUND

TNT

7.5

10.6

1,287

12

NBA PLAYOFFS-1ST RD

ESPN

7.3

11.6

1,328

13

NBA PLAYOFFS- ROUND

TNT

7.3

12.3

1,229

14

NBA PLAYOFFS- ROUND

TNT

7.2

10.7

1,341

15

NBA PLAYOFFS-1ST RD

ESPN

7.2

11.2

1,312

16

NBA PLAYOFFS- ROUND

TNT

7.1

11.2

1,309

17

NBA PLAYOFFS- ROUND

TNT

6.8

10.2

1,287

18

LOVE & HIP HOP ATLANTA 2

VH1

6.5

9.4

1,181

19

GOSSIP GAME

VH1

6.1

8.4

1,196

20

LETS STAY TOGETHER S3

BET

5.8

8.3

1,115

21

NBA PLAYOFFS- ROUND

TNT

5.5

8.5

1,004

22

WWE ENTERTAINMENT

USA

5.3

7.4

1,079

23

WWE ENTERTAINMENT

USA

5.0

7.0

1,032

24

NFL DRAFT 

ESPN

5.0

7.4

947

25

NBA PLAYOFFS-1ST RD

ESPN

4.9

8.4

926

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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