'American Idol' gives coat tails, growing popularity to Fox's 'House'

'American Idol' gives coat tails, growing popularity to Fox's 'House'

(May 3, 2006) Thanks to the dominance of “American Idol,’ it seems that Fox may have now established a stronghold on not just the top two spots but first, second and third. For the second week in a row “House” has joined “Idol” in capturing the top of the chart. The drama held on to enough of Tuesday’s “Idol” audience lead-in to take second place with black households in prime time for the last week of April. Not a bad position to be in as the networks head into the May sweeps period.

UPN, CBS and Fox each claimed three winners for the week, while the return of “Grey’s Anatomy” to the list gave ABC a presence. The total number of black homes
watching the top ten was 18.35 million.

Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating

Go to Target Market News homepage


HOME \| STATS \| PUBLICATIONS \| REGISTER \| CONTACT US \| SEARCH
Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2006 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	'American Idol' gives coat tails, growing popularity to Fox's 'House' (May 3, 2006) Thanks to the dominance of “American Idol,’ it seems that Fox may have now established a stronghold on not just the top two spots but first, second and third. For the second week in a row “House” has joined “Idol” in capturing the top of the chart. The drama held on to enough of Tuesday’s “Idol” audience lead-in to take second place with black households in prime time for the last week of April. Not a bad position to be in as the networks head into the May sweeps period. UPN, CBS and Fox each claimed three winners for the week, while the return of “Grey’s Anatomy” to the list gave ABC a presence. The total number of black homes watching the top ten was 18.35 million. Rank \| Program \| Network \| Rating \| # of Homes Source: Nielsen Media Research Number of homes shown in millions. Ranking based on percentage of black households. Shows are considered tied when rating Go to Target Market News homepage	Click here to read more ________________________ _____________________________________________________________________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products. Story and statistics continued _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news