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Rolling Out forms partnership with Digital Remedy to enhance targeting for marketers

(April 28, 2017) Leading cross-platform media property, Rolling Out today announced a partnership with Digital Remedy to create Rolling Out Extend. The new alliance will give Rolling Out marketing partners additional reach, enhanced targeting and campaign insights.

Rolling Out continues to innovate and evolve its business, extending its consumer reach to over 30 million digital consumers. The partnership with Digital Remedy creates one of the largest addressable markets in urban media. Digital Remedy controls a large network of 15 online platforms that include Celebuzz, The Frisky, The Superficial, Urban Ink, and Hip Hop My Way.

'We are very excited to partner with Digital Remedy," said Munson Steed (pictured), Founder and CEO of Rolling Out. 'Working together we've built a platform where we'll be able to engage more closely and tap into specific audiences such as African-American and Hispanic women, millennials, and other unique users across the multicultural landscape. The partnership fuels growth for both companies and complements our brand expansion plans that include the launch of Rolling Out Digital Entertainment Summit and a new production facility and television channel featuring millennial user produced and independent produced series."

'Rolling Out is a great fit for us," said Paul Schneider, Senior Director of Partnerships at Digital Remedy. 'They reach a large audience within key demographics and working together makes perfect sense. Using our technology we can amplify their reach to specific audiences while also providing real-time insights." Rolling Out will be presenting the new capabilities with an April launch.

Rolling Out delivers media in virtually all formats from digital, print, video and events, with news covering entertainment, politics and society. The business continues to grow in reach and profitability. The print version of Rolling Out is available in 19 cities across the country, reaching millions of consumers online each month, complimenting Rolling Out's digital and event business.

Rolling Out's portfolio also includes social influencer capabilities, a branding studio for the development of custom content, its own broadcast channel, and the launch of RODE in September 2017, a top thought leadership conference attended by luminaries in entertainment, business and sports. Rolling Out is headquartered in Atlanta, Georgia. To find out more, visit http://rollingout.com/.

Digital Remedy is a digital media solutions company leading the tech enabled marketing space. Unprecedented access delivers performance-based innovation and maximizes your business potential through superior customer service, diverse strategic solution sets and flawless execution. Digital Remedy enables publishers, advertisers and influencers to access the full potential of their digital assets.


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The 19th Annual Edition

The Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

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Pressure Makes Diamonds:
Becoming the Woman I
Pretended to Be

By Valerie Graves

Valerie Graves, whom Advertising Age magazine named one of the "100 Best and Brightest" in the entire ad industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods and Pepsi.

Paperback: 288 pages
Publisher: OpenLens
(November 1, 2016)
Available now on Amazon.com.

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