Rolling Out forms
partnership with Digital Remedy to enhance targeting for marketers
28, 2017) Leading cross-platform media property, Rolling Out today
announced a partnership with Digital Remedy to create Rolling Out
Extend. The new alliance will give Rolling Out marketing partners
additional reach, enhanced targeting and campaign insights.
Rolling Out continues to innovate and evolve its business, extending its
consumer reach to over 30 million digital consumers. The partnership
with Digital Remedy creates one of the largest addressable markets in
urban media. Digital Remedy controls a large network of 15 online
platforms that include Celebuzz, The Frisky, The Superficial, Urban Ink,
and Hip Hop My Way.
'We are very excited to partner with Digital Remedy," said Munson Steed
(pictured), Founder and CEO of Rolling Out. 'Working together we've
built a platform where we'll be able to engage more closely and tap into
specific audiences such as African-American and Hispanic women,
millennials, and other unique users across the multicultural landscape.
The partnership fuels growth for both companies and complements our
brand expansion plans that include the launch of Rolling Out Digital
Entertainment Summit and a new production facility and television
channel featuring millennial user produced and independent produced
'Rolling Out is a great fit for us," said Paul Schneider, Senior
Director of Partnerships at Digital Remedy. 'They reach a large audience
within key demographics and working together makes perfect sense. Using
our technology we can amplify their reach to specific audiences while
also providing real-time insights." Rolling Out will be presenting the
new capabilities with an April launch.
Rolling Out delivers media in virtually all formats from digital, print,
video and events, with news covering entertainment, politics and
society. The business continues to grow in reach and profitability. The
print version of Rolling Out is available in 19 cities across the
country, reaching millions of consumers online each month, complimenting
Rolling Out's digital and event business.
Rolling Out's portfolio also includes social influencer capabilities, a
branding studio for the development of custom content, its own broadcast
channel, and the launch of RODE in September 2017, a top thought
leadership conference attended by luminaries in entertainment, business
and sports. Rolling Out is headquartered in Atlanta, Georgia. To find
out more, visit
Digital Remedy is a digital media solutions company leading the tech
enabled marketing space. Unprecedented access delivers performance-based
innovation and maximizes your business potential through superior
customer service, diverse strategic solution sets and flawless
execution. Digital Remedy enables publishers, advertisers and
influencers to access the full potential of their digital assets.
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