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Nielsen's 2Q radio report highlights growth of African American, Hispanic listeners
 
(April 30, 2014) Nielsen's second report on radio for the year looks at African-American and Hispanic listeners and  finds that they both continue to represent a growing opportunity for the radio industry. African-American listeners have, in fact, grown at a greater rate than the rate for all radio listeners during the last 12 months.
 
"Radio consumption continues to increase;" the report says, "nearly 92% of all Americans 12 or older are tuning to radio in an average week." Black listeners are keeping pace with those trends. The report also says, for example, that 91% of black men 25-34 tuned in to radio at least once a week, Monday-Sunday, between 6 am to Midnight.
 
"This growth is remarkable," says Nielsen, "considering the variety and number of media choices available to consumers today over-the-air and online via smartphones, tablets, notebooks/desktop computers and digital dashboards."
 
The hyper-local nature of radio means the the media habits of audiences in each market are unique. It's clear that African American and Hispanic radio listeners are influenced by the distinct content offerings in each local market as they make radio a part of their daily lives.

 For a digital copy of the Nielsen report, click here.


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