Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


UniWorld founder Byron Lewis sells stake in agency to new CEO Monique Nelson

(May 1, 2012) The UniWorld Group, one of the nation's oldest and largest African-American owned advertising agencies, has announced today that its founder and CEO, Byron E. Lewis, is retiring and has sold his majority ownership stake of the firm to UWG Senior Vice President of Brand Integration, Monique L. Nelson. WPP will continue to own 49% of the agency's shares.

"Monique is a very talented person," Lewis, who now becomes chairman emeritus, told Target Market News. "Her experience in packaged goods, technology and international markets will continue to be important to UniWorld's future. I've seen her perform in difficult situations, and she understands the perspective of the client. She also has a vision of the digital space and how our approach to advertising works within it."

Nelson, who has been with the agency for the past five years, had been tasked with bringing strategic, coherent brand positioning through media, interactive and promotional inclusion across the marketing mix to the UniWorld Group clients, including Ford Motor Company, The Home Depot, U.S. Marines and AARP, to name a few.  She oversaw all day-to-day operations for the agency as well as managed all aspects of project development, including new business, approval of scopes of work, manpower hours, budget creation and program execution. 

"Multicultural advertising grew from a need to address the complexities of a unique and underserved market. As this discipline progresses, I am honored to be leading the charge at UniWorld in developing the next evolution of multicultural advertising, not only in the U.S., but around the world," stated Nelson. "As multicultural communities increase in size and complexity, never has the need or possibilities been greater for the agency's capabilities to provide its unique cultural insights for a better understanding of how diversity is reflected in our society."

Nelson's more than 15 years in marketing includes nine years as global lead for entertainment marketing at Motorola Inc. She is credited with leading the global launch of the first iPhone with iTunes, the Motorola ROKR, and was the company's first African-American to be named advertising manager for Europe, the Middle East and Africa, based in Milan, Italy.

Nelson has an MBA in International Marketing and Finance from Kellstadt Graduate School of Business at DePaul University and a Bachelor of Science degree in Human and Organizational Development from Vanderbilt University. She was born and raised in Brooklyn, N.Y. and is engaged to be married later this year.

Go to Target Market News homepage

Uptown Magazine's April/May issue is the largest in its eight-year history

Survey: Majority of Black TV viewers dissatisfied with programming options

GlobalHue to handle advertising for Jeep and USA Basketball partnership

Black Cable TV Ratings for Week of April 9 - 15 BET's vends off challenge from VH1, TBS to remain No.1 cable network of the week

George Curry returns to editor-in-chief position of NNPA News Service

Nielsen data show opportunity for mobile advertisers with Black consumers

Survey contrasts perceptions between multicultural and white ad professionals

MillerCoors Urban Entrepreneurs contest supports supplier diversity goals

Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance

Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80

Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut

Interactive One, form partnership on content and ad sales

Trayvon Martin top news story among Americans above election, economy

Burger King apologizes for black targeted Web commercial featuring Mary J. Blige

NASCAR seeking more black fans again, but black ad agencies need not apply

Click here for more recent news stories and our news archive

Return to top of page





228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2012 All rights reserved              Supplier Services