Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries


The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

The Leading
Advertisers In
Black Media

Published by
Target Market News

Click here to order a print or digital copy today!

Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Polk promotes Marc Bland to Vice President of Diversity Marketing Practice

(April 29, 2013) Polk, the premier provider of automotive information and marketing solutions, has announced that it has promoted Marc Bland to Vice President of Diversity Marketing Practice. He will continue his focus on developing strategies for multicultural markets.

Bland, a member of the Polk team since 1999, has held several roles within the organization, including senior systems developer, solutions consultant, manager of the analytic solutions production team and head of diversity and inclusion. During his career at Polk, Bland has been instrumental in helping the company reach multicultural agencies, as well as managing Polk's relationships with diversity affiliations including the Rainbow PUSH Coalition and the National Association of Minority Auto Dealers (NAMAD) among others. Last year Bland was honored as Research Executive of the Year by Target Market News' Marketing to African-Americans with Excellence (MAAX) Awards.

In addition to Bland, three other Polk employees have been recognized for their commitment and contributions within the global automotive market intelligence company and have been appointed to new roles within the organization. Theresa Gorman, sales and client services, Eastern Region; and Anthony Pratt, forecasting, the Americas have been promoted to vice president. Additionally, Lonnie Miller has taken a new role as vice president of Polk's Loyalty Management practice.

"These promotions and appointments are well deserved; each one of these leaders brings a distinct ability and talent that is critical to our growth at Polk," said Kendra Rawls, senior vice president of global sales and marketing at Polk. "Their experience and proven knowledge of Polk's business, combined with their customer acumen and industry relationships, are indispensable as we move forward as a company." 

Polk is a premier provider of automotive information and marketing solutions.  The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions.

A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit

Go to Target Market News homepage

Black TV Ratings for Week of April 8 - 14 NCAA Championship game takes No.1 with increase of black viewers over last year

Adrienne Lofton Shaw named Chief Marketing Officer for Dockers brand

International Speedway appoints Larry Woodard, Sonia Green to board of directors

Wells Fargo survey: African-Americans optimistic about their financial future

Black Cable TV Ratings for Week April 1 - 7 'Real Housewives' beats 'The Game' by a half million viewers for No.1 cable spot

Integrated Multicultural Media Solutions launches media management services

Black TV Ratings for Week of April 1 - 7 Final Four fails to unseat 'Scandal' as the most watched TV show in black households

NewMediaMetrics signs BET Networks for African-American brand study

Tyler Perry's scripted series come to OWN network with two-night launch in May

Black Cable TV Ratings for Week March 25 - 31 'The Game' returns to No.1 and earns BET week's most watched cable network title

Marriott ties-in to the upcoming release of '42' film on baseball's Jackie Robinson

Walton Isaacson agency names Colin Costello senior creative director

Toyota unveils Burrell campaign for all-new Avalon featuring actor Idris Elba

Chicago's WVON marks its 50th anniversary with a day of retro broadcasts from the 1960's

Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award

Black Cable TV Ratings for Week March 18 - 24 'Real Husbands' pass 'Real Housewives' to give BET most watched cable network title

Black TV Ratings for Week of March 18 - 24 'Scandal' overtakes 'American Idol' to return to No.1 show for the week in black homes

Black ad agencies maintain accounts after reshuffling in auto marketing

Toyota financial unit elevates minority-owned brokerage firms for diversity bond initiative

Click here for more recent news stories and our news archive






228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved                                                                                                                                                                                                                          Supplier Services