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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
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The Week of April 16 – 22
BET’s ‘College Hill’ grabs top cable spot; Disney was week’s top network

(April 23, 2007) After hovering for weeks near the top of most popular cable shows chart, BET’s “College Hill” reality drama took the number one spot in the third week of April. BET claimed five of the chart’s top shows which made it the second most popular network.

However, it was the younger members of black households that had control over primetime viewing, and that gave Disney the network advantage. With ten shows on the chart, Disney was the week’s winning network. Following BET were USA and VH1, each of which posted three shows on the list.

The total number of black homes watching the top 25, according to Nielsen data, was 16.7 million, a drop of two percent over the previous week’s total.

Top 25 Cable Shows in Black Households


 Rank | Program | Network | Rating | # of Homes

1

COLLEGE HILL

BET

14.2

1,367

2

CHARM SCHOOL

VH1

11.7

1,127

3

NBA PLAYOFFS

TNT

11.7

1,066

4

RUNS HOUSE

BET

9.4

865

5

WWE ENTERTAINMENT

USA

8.4

813

6

WWE ENTERTAINMENT

USA

8.1

784

7

NBA PLAYOFFS-1ST RD

ESPN

8.9

751

8

I LOVE NEW YORK

VH1

7.2

698

9

MOVIE OF THE WEEK

BET

8.4

674

10

RUNS HOUSE

MTV

6.6

642

11

S …ZACK&CODY

DISNEY

7.6

599

12

MOVIE OF THE WEEK

BET

6.2

568

13

S …ZACK&CODY

DISNEY

7.5

561

14

S CORY IN THE HOUSE

DISNEY

6.2

547

15

THE SOPRANOS

HBO

5.7

547

16

S …ZACK&CODY

DISNEY

6.5

544

17

…ZACK & CODY

DISNEY

7.1

538

18

BET HIP HOP AWARDS

BET

6.0

538

19

I LOVE NEW YORK

VH1

5.6

529

20

S CORY IN THE HOUSE

DISNEY

6.1

517

21

SHORTY MCSHORTS SHORTS

DISNEY

6.4

513

22

S CORY IN THE HOUSE

DISNEY

6.1

501

23

LAW & ORDER: SVU

USA

5.7

496

24

S …ZACK&CODY

DISNEY

5.7

485

25

CHEETAH GIRLS 2, THE

DISNEY

5.3

483

Source: The Nielsen Co. Number of homes shown
 in thousands.



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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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