Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Veteran marketing executive Laurel Richie named president of WNBA
26, 2011) Veteran marketing executive, Laurel J. Richie, who brings more
than three decades of experience in consumer marketing, corporate
branding, public relations and corporate management, has been appointed
President of the WNBA, NBA Commissioner David Stern announced.
Richie will be responsible for the day-to-day operations of the world's
premier women's sports league, which tips off its historic 15th season
this summer. She will assume her new role on May 16, 2011, reporting to
NBA Deputy Commissioner and COO Adam Silver.
With a long track record of developing award-winning campaigns that
transform brands and drive business results, Richie served most recently
as Senior Vice President and Chief Marketing Officer for Girl Scouts of
the USA. She was responsible for the organization's brand,
communications, publishing, marketing and web-based initiatives, and was
the driving force behind the recent brand revitalization of this
well-loved American icon. "Laurel combines extraordinary marketing and
brand management skills, with a tremendous enthusiasm to help evolve
young women into leaders," said Stern. "She joins the WNBA at such an
exciting time in its history and we know her expertise will be key to
continuing the growth and success of the league."
"The WNBA is comprised of the best female basketball players in the
world and I'm looking forward to working with these talented women as
they strive to achieve their professional goals both on and off the
court," said Richie. "I am fortunate to have worked with an organization
as inspiring as Girl Scouts, and I'm thrilled to have the opportunity to
build upon the successes of the WNBA and help grow this league into a
Prior to working at Girl Scouts of the USA, Richie worked at Leo Burnett
Worldwide, an advertising agency based in Chicago, from 1981-1983, where
she worked on a host of Procter and Gamble brands. In 1984, she moved to
Ogilvy and Mather, where she spent more than two decades building brands
for blue chip clients including American Express, Pepperidge Farm and
Unilever, among others. During her tenure at Ogilvy, she led the team
that helped Huggies become a multi-billion dollar brand. As Senior
Partner, Executive Group Director with responsibility for a portfolio of
global brands, her team was among the agency's most productive and
profitable. She continues to work with Ogilvy as a founding member of
its Diversity Advisory Board, supporting efforts to attract and retain
Richie is a recipient of the YMCA Black Achiever's Award and Ebony
magazine's Outstanding Women in Marketing and Communications. Earlier
this month she was named one of the 25 Influential Black Women in
Business by The Network Journal. A graduate of Dartmouth College with a
BA in Policy Studies, Richie lives in New York City.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...