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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of April 16 - 22
‘Idol’ holds top spots for the week; CBS again to network with black households

(April 26, 2007) Fox’s “American Idol” seems permanently parked in first and second place on the top 25 shows in black households. The Tuesday and Wednesday versions drew a combined black audience of 4.8 million black homes during the third week of April.

The winning network for the week was CBS, which claimed eight programs on the chart. ABC followed with six shows. Fox had five, CW notched four and NBC posted two.

The total number of black households watching the top 25 shows, according to Nielsen, was 30.5 million. That’s just a slight dip of 1.5 percent compared to the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1

AMER IDOL-WED

FOX

19.6

2.636

2

AMER IDOL-TUE

FOX

16.6

2.226

3

HOUSE

FOX

13.7

1.849

4

GREY'S ANATOMY

ABC

12.1

1.629

5

DANCING…STARS-MON

ABC

10.7

1.434

6

CSI: MIAMI

CBS

10.3

1.384

7

AMER'S TOP MODEL-2

CW

10.1

1.353

8

SHARK

CBS

10.0

1.343

9

CSI: NY

CBS

9.9

1.328

10

DANCING…RESULT-TUE

ABC

9.0

1.210

11

UGLY BETTY

ABC

8.8

1.183

12

24

FOX

8.4

1.123

13

THE GAME

CW

8.2

1.100

14

CSI

CBS

7.7

1.037

15

GIRLFRIENDS

CW

7.2

.968

16

LAW AND ORDER: SVU

NBC

7.0

.940

17

DESPERATE HOUSEWIVES

ABC

6.7

.899

18

CRIMINAL MINDS

CBS

6.7

.907

19

THE UNIT

CBS

6.6

.893

20

ALL OF US

CW

6.5

.872

21

LAW AND ORDER

NBC

6.5

.876

22

OCTOBER ROAD

ABC

6.3

.847

23

NUMB3RS

CBS

6.3

.850

24

BONES

FOX

6.2

.839

25

CLOSE TO HOME

CBS

6.1

.824

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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