HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

















































































 

Aspire cable network closes first launch partnership with Universal McCann clients

(April 25, 2012) ASPIRE, the new cable network from Earvin "Magic" Johnson set to premiere in June, announced today it has signed its first launch partnerships in a deal with Universal McCann for multiple clients including Nationwide Insurance and L'Oreal USA brands L'Oreal Paris, Maybelline New York, Garnier and Soft-Sheen Carson. The deals provide the L'Oreal brands and Nationwide Insurance category exclusivity for an undisclosed period of time.

In addition to the on-air buys, L'Oreal, Nationwide Insurance and additional Universal McCann clients will retain the right to customize an event hosted by Johnson for their employees and consumers, as well as have the opportunity to feature their brands in a GMC World Premiere Play or GMC World Premiere Movie. 

Johnson, chairman of ASPIRE, stated, "The team at Universal McCann and their clients, Nationwide Insurance and L'Oreal Paris, Maybelline New York, Garnier and Soft-Sheen Carson, share our vision for a new network that encourages and challenges African-Americans to reach for their dreams; one that will create tremendous opportunities for African-Americans in front of and behind the camera."

"We are pleased to be part of the launch of the ASPIRE cable network," said Chris Chesebro, U.S. director of media investments, L'Oreal USA. "This opportunity provides L'Oreal's brands with an innovative platform to reach our ethnic consumers in a way that is unique and compelling."

Matt Jauchius, chief marketing and strategy officer, Nationwide Insurance, said, "ASPIRE is a perfect match for the Nationwide brand. We have a long history of supporting the African-American community and we're excited to be a part of the future success of ASPIRE."

Mary Jeanne Cavanagh, executive vice president ad sales for ASPIRE and GMC, said her team is on the verge of closing additional ASPIRE launch deals before the upfront.

"We are delighted to welcome prestigious clients from Universal McCann, including Nationwide Insurance and L'Oreal brands, as ASPIRE's very first ad partners," Cavanagh said. "The buzz and excitement surrounding ASPIRE began as soon as details of the new network were announced last month, and the enthusiasm is continuing to grow as we get closer to securing additional launch deals in other categories. ASPIRE and GMC provide unique value to advertisers by enabling them to place their brands in positive, uplifting and engaging entertainment environments, a rarity in today's television landscape."

Yin Rani, president, Universal McCann North America, said, "The multicultural audience remains an important and growing segment of our clients. We believe the passion and energy that Magic Johnson and his partners are bringing to this network will create a great platform for our clients' brands to engage with key consumers."

ASPIRE will be an African-American targeted network designed to entertain, inform and inspire through a diverse slate of original and acquired programming in the categories of movies, documentaries, short films, music, comedy, visual and performing arts and faith and inspirational programs. The network will be dedicated to shining a light on the successes, achievements and accomplishments of the African-American community.  ASPIRE recently was awarded one of the first four, new and minority owned and operated independent network launch commitments by Comcast.


Go to Target Market News homepage

RECENT STORIES
Survey: Majority of Black TV viewers dissatisfied with programming options

GlobalHue to handle advertising for Jeep and USA Basketball partnership

Black Cable TV Ratings for Week of April 9 - 15 BET's vends off challenge from VH1, TBS to remain No.1 cable network of the week

George Curry returns to editor-in-chief position of NNPA News Service

Black TV Ratings for Week of April 9 - 15 Black viewers, 'Grey's Anatomy' keep ABC's 'Scandal' competitive on Thursdays

Nielsen data show opportunity for mobile advertisers with Black consumers

Survey contrasts perceptions between multicultural and white ad professionals

MillerCoors Urban Entrepreneurs contest supports supplier diversity goals

Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance

Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80

Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut

Interactive One, BlackDoctor.org form partnership on content and ad sales

Trayvon Martin top news story among Americans above election, economy

Burger King apologizes for black targeted Web commercial featuring Mary J. Blige

NASCAR seeking more black fans again, but black ad agencies need not apply

Click here for more recent news stories and our news archive

Return to top of page

 

















































































 

____________________




 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services