Target Market News names recipients of the 2006 MAAX Awards

(April 26, 2006) Target Market News today announced the recipients of the first annual Marketing to African American with Excellence (MAAX) Awards®.  The awards program annually recognizes the contributions, innovation and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research. This year’s recipients are the first to be honored.

The 2006 MAAX Awards recipients are:

Marketing Executive of the Year
JERRI DEVARD
Senior VP Marketing & Brand Management, Verizon

Media Executive of the Year
SYDNEY SMALL
Chairman/CEO
Access.1 Communications

Research Executive of the Year
RONALD FRANKLIN
Executive VP - Director of Research
GlobalHue

Advertising Executive of the Year
RENETTA McCANN
CEO, The Americas
Starcom Mediavest Group

Lifetime Achievement Award
THOMAS BURRELL
Founder & Chairman Emeritus
Burrell Communications Group


The honorees for the first annual MAAX Awards will be saluted on July 6, 2006 at an awards dinner during the Seventh Annual Black Consumer Research and Advertising Summit. The event hosted by Target Market News at the Chicago Wyndham Hotel, is the nation’s largest annual gathering of African-American marketing, media and research professionals.

”It is indeed a privilege to be able to pay special recognition to these African American professionals for the outstanding work they have performed throughout their careers,” said Target Market News president and publisher, Ken Smikle. “Their dedication to excellence has profoundly influenced the business environment for African-Americans and those who engage in commerce with them. We encourage the entire industry to join us in celebrating our honorees’ unique accomplishments in elevating the field of African-American marketing.”

The honorees were selected by the editors, writers and contributors of Target Market News, and are considered on the basis of the longevity of their careers and the professional accomplishments that distinguish them within the industry.

Candidates were considered for recognition on the basis of being African-American executives with distinctive careers, and who, throughout the course of their professional careers, have endeavored to promote greater understanding of, growth of, and sensitivity toward, the African-American consumer market.

The honorees for the first annual MAAX Awards will be saluted on July 6, 2006 at an awards dinner during the Seventh Annual Black Consumer Research and Advertising Summit. The event hosted by Target Market News at the Chicago Wyndham Hotel, is the nation’s largest annual gathering of African-American marketing, media and research professionals.

Target Market News is the nation’s leading authority on African-American marketing, media and consumer research. The company was founded in 1988 by Ken Smikle, who is considered to be one of the nation’s leading experts on African-American marketing and media.

Target Market News distributes news and information on the latest developments in marketing and media through its website, www.targetmarketnews.com. The company publishes “The Buying Power of Black America,” also annually hosts the Black Consumer Research and Advertising Summit, and the African-American Magazine Summit.

For further information, visit THE MAAX AWARDS or call Target Market News at 312-408-1881.


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news