The Week of April 17 - 23
WWE’s Monday night ‘RAW’ matchups show slight audience increase
 
(April 25, 2006) USA Network's World Wrestling Entertainment maintained the number one with "RAW" as the most watched cable program among black households for the third week of April. The 9 pm (ET) show took fourth place. The back-to-back shows had a combined audience of more than 1.7 million black homes.

The NBA Playoffs got underway, and attracted their usual share of the black viewing audience. TNT’s airing of Sunday’s game of the Memphis Grizzlies vs. the Dallas Mavericks captured the second spot on the top 25. ESPN’s late Saturday night game featuring the L.A. Clippers vs. the Denver took the sixth spot on the list.

The week’s list included new MTV offering, “Yo Momma,” a reality show that takes The Dozens to a new high – or low. The show finished twelfth on the list. BET was the overall network winner for the week with eight entries on the top 25. Disney had five winners. The total number of black households watching the top 25 was 15.12 million, an increase of just 2.8 percent over the previous week.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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