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Black TV Ratings for Week of April 16 - 22
ABC
overtakes CBS as most watched TV network in Black households
(April
24, 2012) ABC reaped the rewards of its growing popularity with Black TV
viewers by overtaking perennial favorite, CBS, during the third week of
April. Not only did the usually second-place network capture the top
three spots on the Top 25, but for the first time it placed 11 shows on
the chart (compared to CBS' nine). Newcomer "Scandal," coupled with the
movie special, "Firelight" starring Cuba Gooding, pushed ABC to a
victory.
ABC added four shows to its total on the chart the previous week. It
notched 13.1 million viewers for eleven of its shows. CBS had 8.9
million viewers across nine of its programs. NBC was a distant third
with 2.7 million watching three of its shows.
The total number of viewers for the Top 25 shows in black households,
according to Nielsen, was 27.6 million, virtually equal to the total for
the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
DANCING WITH THE STARS |
ABC |
10.2 |
5.0 |
1,894 |
|
2 |
SCANDAL |
ABC |
9.5 |
4.4 |
1,640 |
|
3 |
DANCING W/STARS RESULTS |
ABC |
8.5 |
4.2 |
1,595 |
|
4 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.2 |
4.3 |
1,608 |
|
5 |
GREY'S ANATOMY |
ABC |
7.3 |
3.4 |
1,277 |
|
6 |
NCIS |
CBS |
7.1 |
3.4 |
1,279 |
|
7 |
AMERICAN IDOL-THURSDAY |
FOX |
6.6 |
3.2 |
1,205 |
|
8 |
HALLMARK HALL FAME-4/22 |
ABC |
6.4 |
3.2 |
1,202 |
|
9 |
NCIS: LOS ANGELES |
CBS |
6.4 |
3.1 |
1,175 |
|
10 |
PRIVATE PRACTICE |
ABC |
5.9 |
2.7 |
1,008 |
|
11 |
60 MINUTES |
CBS |
5.8 |
2.8 |
1,057 |
|
12 |
CRIMINAL MINDS |
CBS |
5.7 |
2.7 |
1,032 |
|
13 |
MISSING |
ABC |
5.5 |
2.4 |
890 |
|
14 |
REVENGE |
ABC |
5.4 |
2.4 |
909 |
|
15 |
UNFORGETTABLE |
CBS |
5.4 |
2.6 |
974 |
|
16 |
CASTLE |
ABC |
5.4 |
2.4 |
920 |
|
17 |
VOICE |
NBC |
5.3 |
2.7 |
1,009 |
|
18 |
CSI |
CBS |
5.0 |
2.4 |
891 |
|
19 |
NYC 22 |
CBS |
5.0 |
2.5 |
926 |
|
20 |
MODERN FAMILY |
ABC |
4.9 |
2.2 |
814 |
|
21 |
ONCE UPON A TIME |
ABC |
4.9 |
2.6 |
993 |
|
22 |
THE GOOD WIFE |
CBS |
4.8 |
2.4 |
904 |
|
23 |
LAW AND ORDER:SVU |
NBC |
4.4 |
2.1 |
806 |
|
24 |
PERSON OF INTEREST |
CBS |
4.4 |
1.9 |
724 |
|
25 |
VOICE:RESULTS SHOW |
NBC |
4.4 |
2.4 |
885 |
Source: The Nielsen Co.. Number of
viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are
based on share of black households. Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Click here to view the
previous week's Top 25 TV shows
Go to Target Market News homepage
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