Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new Web site and publication  which will spotlight the latest news and information on Chicago's African-American businesses, corporate executives and local economic issues. Now there is one source to learn about the Who's Who in the nation's capital of Black-owned business, Click for more


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Black women hired as spokespersons for two major advertising campaigns
Olympian Gabby Douglas, astronaut Mae Jemison signed

(April 23, 2013) The advertising industry is often criticized for excluding black women in the creation of messaging for clients, but perhaps two new major campaigns may be evidence that the tide is turning.

McDonald's announced that it has hired Gabby Douglas, the 17-year-old Olympic gold medal gymnast, to help promote its newest menu addition -- the egg-white breakfast sandwich. Douglas won't be featured in ads, but rather will be used to hype the new breakfast item at the restaurant chain's events.

McDonald's, a popular target for critics of fast food and the targeting of kids, hope Douglas will assist in its on-going effort to clean up its image by offering healthier menu options.

Though McDonald's hasn't announced an African-American targeted ad campaign involving Douglas or ad agency Burrell, spending by black consumers may change the chain's plans. According to the latest edition of The Buying Power of Black America, of the $22.4 billion all black households spent eating out in 2011, more than 11% ($2.6 billion) was spent on breakfast meals. And that number is trending upward. It increased by 9% between 2010 and 2011.

In the home furnishings business, Simmons Bedding Company announced that it has hired Dr. Mae Jemison (pictured), the first African-American female astronaut and an accomplished physician, to be part of a major forth coming ad campaign.

The campaign will mark the first national television advertising endeavor for Comforpedic line from Beautyrest. Expected to deliver nearly 700 million impressions alone, the spots aim to position Comforpedic "The Better Memory Foam" as the "expert brand" for those "in the know."

This campaign will mark the first national television advertising endeavor for Comforpedic from Beautyrest. Expected to deliver nearly 700 million impressions alone, the spots aim to position Comforpedic "The Better Memory Foam" as the "expert brand" for those "in the know." In addition to Dr. Jemison, the campaign will feature leading experts in a variety of fields, including Animal Planet correspondent and grandson of Jacques Cousteau and Maria Chudnovsky, renowned graph theorist and mathematician.

"Though the original Beautyrest spots tested well comparatively within the bedding industry, we knew we could go bigger -- better. We're competing for our audience's attention against all advertisers, not just our industry," says Jeff Willard, Executive Vice President of Marketing for Simmons.

In addition to network television, the ads will run on a broad spectrum of cable networks, including Lifetime, HGTV, Bravo, TLC, Food Network, Travel Channel, A&E, ESPN, History Channel, TBS, TNT, USA, CNN, MSN NBC, FoxNews, among others.

Black consumers seem especially well disposed to respond to the mattress makers messages. Of the $4.6 billion that black households spent on furniture in 2011, $846 million went to mattresses and box springs, according to the latest Buying Power of Black America report based on government reported data. That represented a 48% increase from 2010.

Furniture and furnishings expenditures by black consumers overall reached $15.2 billion, with furniture sales increasing 19% in 2011.

Go to Target Market News homepage

Chicago's WVON marks its 50th anniversary with a day of retro broadcasts from the 1960's

Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award

Black Cable TV Ratings for Week March 18 - 24 'Real Husbands' pass 'Real Housewives' to give BET most watched cable network title

Black TV Ratings for Week of March 18 - 24 'Scandal' overtakes 'American Idol' to return to No.1 show for the week in black homes

Black ad agencies maintain accounts after reshuffling in auto marketing

Toyota financial unit elevates minority-owned brokerage firms for diversity bond initiative

Doug Banks announces launching of media company with Ed Pearson as president

Nationally syndicated radio host Michael Baisden vows he will return to airwaves

Black Cable TV Ratings for Week March 11 - 17 Real Housewives of Atlanta takes No.1 cable show for fourth consecutive week

Visit Orlando picks Lattimer Communications to handle African-American assignment

Black TV Ratings for Week of March 11 - 17 Number of TV shows with at least a million black viewers continues to drop

Bob Johnson forms alliance with BET Digital, UPTOWN Media to promote jobs site

TV One orders 26 episodes for second season of The Rickey Smiley Show

Three Lessons Artists Can Learn From Startups

Commonground ad agency breaks into film production with original documentary

Publisher Dorothy Leavell named chair of National Black Chamber of Commerce

State Farm study reveals different attitudes on financial security by women of color

Sherman Kizart re-appointed to FCC's advisory committee on diversity

Black consumers use mobile devices for shopping more than general population

Lynn Norment, long time editor for Ebony magazine, opens media relations firm

Radio One's WDNI Indianapolis TV station becomes a Telemundo affiliate

Mintel announces Tonya Roberts joins company as multicultural reports analyst

Bounce TV to produce its first reality series starring gospel group foreverJones

Click here for more recent news stories and our news archive





228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved                                                                                                                                                                                                                          Supplier Services