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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of April 9 – 15
'Charm School' takes No. 1 for first time; Nickelodeon is week’s winning network

(April 23, 2007) Even though the younger members of black households were home for the Easter break, VH1 managed to hold on to it grip over the top of the top 25 most popular cable shows. “Charm School” took the number one position, doing even better than its Sunday night lead-in, “I Love New York.”

BET took third and fifth place with “College Hill” and “Run’s House” respectively. But the kids were home from school and in charge of the remote, thus making Nickelodeon the week’s winning cable network with seven shows on the top 25. VH1, BET, Disney and TNT had a four-way tie for second with three shows each.

The total number of black households watching the top 25 cable shows during the third week of April was 17.1 million, a drop of about five percent over the previous week.

Top 25 Cable Shows in Black Households


 Rank | Program | Network | Rating | # of Homes

1

CHARM SCHOOL

VH1

22.1

2,096

2

I LOVE NEW YORK

VH1

19.7

1,938

3

COLLEGE HILL

BET

10.1

985

4

WWE ENTER’MENT

USA

9.9

945

5

RUNS HOUSE

BET

7.9

755

6

WWE ENTER’MENT

USA

7.7

744

7

I LOVE NEW YORK

VH1

7.3

666

8

RUNS HOUSE

MTV

6.4

617

9

SPONGEBOB

NICK

8.0

614

10

NBA REG SEASON

ESPN

7.2

575

11

SUNDAY MOVIE III

LIFETIME

5.7

542

12

SOPRANOS, THE

HBO

5.4

533

13

NBA BASKETBALL

TNT

6.5

527

14

BIG FAT LIAR

DISNEY

5.8

506

15

SPONGEBOB

NICK

5.6

501

16

WALKING TALL

TNT

5.2

490

17

SPONGEBOB

NICK

5.8

467

18

SPONGEBOB

NICK

5.5

458

19

CORY IN THE HOUSE

DISNEY

5.6

457

20

DRAKE & JOSH

NICK

5.1

456

21

SPONGEBOB

NICK

5.3

453

22

SPONGEBOB

NICK

5.2

447

23

STUCK IN THE SUBURBS

DISNEY

4.9

446

24

NBA BASKETBALL

TNT

4.9

445

25

GIRLFRIENDS

BET

4.7

441

Source: Nielsen Media Research. Number of homes
shown in thousan
.


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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