bans “derogatory” messages in wake of Imus affair
(April 20, 2007) Roberts Broadcasting Companies, LLC announced a new
policy designed to prohibit language that promotes and/or exploits any
messages considered derogatory, sexually explicit or violent, effective
immediately. The African-American owned firm controls three television
stations and a radio which airs a hip-hop music format.
The new policy is in response to the recent firing of talk radio host Don
Imus due to racist remarks. African-American leaders from the Rev. Al
Sharpton and Jesse Jackson to Sen. Barack Obama have taken a stand on
offensive language in broadcasting. The Roberts Brothers intend to do the
“This policy is designed to not only raise awareness about the continuing
problem of racism and the oppression of women, but to cause people to stop
and evaluate their own personal attitudes and behaviors,” says Michael V.
Roberts, (above) Chairman and CEO of Roberts Broadcasting Company.
Under the direction of the Roberts Brothers, RBC is responsible for four
TV stations and one radio station. Properties include WRBU-TV/my46 is St.
Louis, Missouri; WZRB-TV/CW 47, Columbia, South Carolina; WAZE-TV/CW 19,
Evansville, Indiana; WRBJ- TV/CW 34 and WRBJ-FM/Hot 97.7, Jackson,
“We want people to understand that Roberts Broadcasting is an organization
firmly linked to our audience” said Steven Roberts, President and COO of
the Roberts Broadcasting Company.
“We take tremendous pride in being African-American and refuse to let
anyone, white or black, strip us of that pride. We call on our audience to
join us in our fight against oppression.”
Roberts Broadcasting Company, was founded in 1989 by Steven and Michael
Roberts. Roberts Broadcasting [RBC] is licensee for WRBU-TV, Channel 46,
in St. Louis, MO, the first minority-owned, full-power television station
to enter the St. Louis market in over twenty years. Originally an
affiliate of Home Shopping Network, TV46 became an affiliate of UPN in
April 2003. WZRB-TV in Columbia, SC was added to the Roberts broadcast
family in 2005; WRBJ-TV and WRBJ-FM (formerly WRJH-FM) in Jackson, MS were
added in 2006. WAZE-TV in Evansville, IN will be added to the Roberts
Broadcasting portfolio in February 2007. In September of 2006, WRBU-TV
became an affiliate of FOX owned MYNETWORK TV. WRBU broadcasts to over 2.5
million viewers in the St. Louis ADI.
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