The Week of April 9 - 15
‘Idol’ audience grows; CBS returns as top network among black households

(April 20, 2007) Fox’s “American Idol,” the perennial Number One show in the country, managed to increase its appeal with African-American households during the second week of April. The talent competition showed a nearly ten percent boost to 2.5 million black households for its Tuesday airing. While it helped attract audiences for the network’s other programs, Fox wasn’t unable to take home honors as the week’s most watched network.

That distinction went to CBS, which had nine of the week’s top 25 most popular programs. Fox, ABC and the CW had a three-way tie with five shows each.

The total number of African-American households watching the top 25 programs, according to Nielsen Media Research, was 31.1 million – a virtual tie with the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1	AMER IDOL-TUESDAY	FOX	18.8	2.528
2	AMER IDOL-WEDNESDAY	FOX	18.2	2.454
3	HOUSE	FOX	14.6	1.968
4	CSI	CBS	10.9	1.460
5	AMER'S TOP MODEL-2	CW	10.6	1.428
6	CSI: NY	CBS	10.5	1.414
7	DANCING W/THE STARS	ABC	10.1	1.352
8	SHARK	CBS	10.1	1.361
9	CSI: MIAMI	CBS	9.9	1.329
10	WITHOUT A TRACE	CBS	8.9	1.195
11	CRIMINAL MINDS SPCL	CBS	8.5	1.140
12	DANCING... RESULT	ABC	8.3	1.122
13	CRIMINAL MINDS	CBS	8.0	1.076
14	GIRLFRIENDS	CW	7.9	1.067
15	24	FOX	7.8	1.043
16	GREY'S ANATOMY	ABC	7.3	.978
17	THE GAME	CW	7.3	.984
18	DESPERATE HOUSEWIVES	ABC	7.1	.957
19	THE UNIT	CBS	6.9	.922
20	AMERICA FIGHTS BACK	FOX	6.9	.932
21	COLD CASE	CBS	6.8	.921
22	ALL OF US	CW	6.7	.903
23	LAW AND ORDER:SVU	NBC	6.7	.905
24	UGLY BETTY	ABC	6.5	.871
25	PUSSYCAT DOLLS	CW	6.3	.842

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.

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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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