HOME  |   STATS  |   PUBLICATIONS  |   REGISTER  CONTACT US  SEARCH  |  ARCHIVE


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
© 2006 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

The Week of April 9 - 15
‘Idol’ audience grows; CBS returns as top network among black households

(April 20, 2007) Fox’s “American Idol,” the perennial Number One show in the country, managed to increase its appeal with African-American households during the second week of April. The talent competition showed a nearly ten percent boost to 2.5 million black households for its Tuesday airing. While it helped attract audiences for the network’s other programs, Fox wasn’t unable to take home honors as the week’s most watched network.

That distinction went to CBS, which had nine of the week’s top 25 most popular programs. Fox, ABC and the CW had a three-way tie with five shows each.

The total number of African-American households watching the top 25 programs, according to Nielsen Media Research, was 31.1 million – a virtual tie with the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1

AMER IDOL-TUESDAY

FOX

18.8

2.528

2

AMER IDOL-WEDNESDAY

FOX

18.2

2.454

3

HOUSE

FOX

14.6

1.968

4

CSI

CBS

10.9

1.460

5

AMER'S TOP MODEL-2

CW

10.6

1.428

6

CSI: NY

CBS

10.5

1.414

7

DANCING W/THE STARS

ABC

10.1

1.352

8

SHARK

CBS

10.1

1.361

9

CSI: MIAMI

CBS

9.9

1.329

10

WITHOUT A TRACE

CBS

8.9

1.195

11

CRIMINAL MINDS SPCL

CBS

8.5

1.140

12

DANCING... RESULT

ABC

8.3

1.122

13

CRIMINAL MINDS

CBS

8.0

1.076

14

GIRLFRIENDS

CW

7.9

1.067

15

24

FOX

7.8

1.043

16

GREY'S ANATOMY

ABC

7.3

.978

17

THE GAME

CW

7.3

.984

18

DESPERATE HOUSEWIVES

ABC

7.1

.957

19

THE UNIT

CBS

6.9

.922

20

AMERICA FIGHTS BACK

FOX

6.9

.932

21

COLD CASE

CBS

6.8

.921

22

ALL OF US

CW

6.7

.903

23

LAW AND ORDER:SVU

NBC

6.7

.905

24

UGLY BETTY

ABC

6.5

.871

25

PUSSYCAT DOLLS

CW

6.3

.842

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.


Go to Target Market News homepage

 

 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
________________________

The African-American
Book Publishing Authority


Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here


A TARGET MARKET NEWS PUBLICATION
_________________________



Click here to read more

________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news