HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

















































































 

Acura issues an apology for 'not too dark' reference in casting call description

(April 19, 2012) Carmaker Acura had some explaining to do when the Internet exploded with some background information about its Super Bowl commercial. The spot which stars comedian Jerry Seinfeld was handled by a casting company that put out a call for an African-American man that was "nice looking, not too dark" to fill the role of salesman.

A Black actor who saw the casting call sheet and was none too pleased with the description photographed it and passed it on to the entertainment news show, TMZ, which broke the story. Acura officials said they were unaware of the reference made by the Cathi Carlton Casting agency and they were not responsible for the reference. Nonetheless, the auto company issued an apology:



"We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.

We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.

"The casting sheet was only now brought to our attention.  We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand."

The episode is the latest example of what many call the racial barriers that lock out actors from the industry. Last year a report issued by the institute for Diversity and Ethics in Sport at the University of Central Florida looked at commercials airing during the 2011 Super Bowl. It found that of the 66 shown, only eight featured a non-white actor. Additionally, the report also counted only four non-white creative directors out of 58 ads aired.


Go to Target Market News homepage

RECENT STORIES
Black Cable TV Ratings for Week of April 9 - 15 BET's vends off challenge from VH1, TBS to remain No.1 cable network of the week

George Curry returns to editor-in-chief position of NNPA News Service

Black TV Ratings for Week of April 9 - 15 Black viewers, 'Grey's Anatomy' keep ABC's 'Scandal' competitive on Thursdays

Nielsen data show opportunity for mobile advertisers with Black consumers

Survey contrasts perceptions between multicultural and white ad professionals

MillerCoors Urban Entrepreneurs contest supports supplier diversity goals

Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance

Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80

Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut

Interactive One, BlackDoctor.org form partnership on content and ad sales

Trayvon Martin top news story among Americans above election, economy

Burger King apologizes for black targeted Web commercial featuring Mary J. Blige

NASCAR seeking more black fans again, but black ad agencies need not apply

Click here for more recent news stories and our news archive

Return to top of page

 

















































































 

____________________




 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services