BET unveils plans
to advertisers at Upfront '07 for 16 new original programs (April
18, 2007) At its annual Upfront presentation, BET Chairman and CEO Debra
Lee, along with the network’s President of Entertainment, Reginald Hudlin,
announced a slate of 16 new original shows to a capacity audience of
advertisers, media buyers, corporate clients, executives and top-tier
media outlets at New York's Manhattan Center Studios.
"The next 12 months will see an unprecedented amount of new content from
BET Networks, said Lee. ”We are making our biggest investment ever in
original programming and digital entertainment; and key strategic
additions to our strong executive team – we will not only extend our lead,
but expand it."
"We have taken BET to a new level in the past year, and it's only the
beginning," said Hudlin, about BET's new strategy. "With the incredible
talent in front of and behind the camera that is flocking to BET, we are
able to take chances, make hits, and strengthen our relevance and
connection with the Black community."
With six of BET's top ten shows in history such as Lil' Kim: Countdown to
Lockdown and American Gangster firmly under his belt, Hudlin's programming
approach includes the development of 16 original series for primetime on
the network, aimed at the widest possible demographic, while remaining
focused on the core audience of 18 - 34. Genres range from scripted
dramas, animation and sports, to reality, competition, music and of course
BET's world-class mega- specials.
Louis Carr, BET Networks President of Media Sales notes how the network's
programming plans further widens the gap in the network's dominance over
the next closest competitor. "No one has the number of hours, genres, or
specials in original programming targeted directly to African-Americans
like we do, and our 30 percent increase in the network's original
programming budget will extend that lead," he cited.
"We have developed digital assets for every platform," said Scott Mills,
President of BET's Digital Media Group. "From launching websites and
broadband destinations, to creating mobile subscription services and
expanding our VOD offerings and digital downloads, our digital assets
represent the broadest array of targeted digital properties in the
Among the new entries for BET's 2007 programming grid premiering this
“Somebodies” - The executive producers of The Bernie Mac Show bring
BET their first original scripted series. It's not set in New York or Los
Angeles but in a city where everyday people live -- Athens, Georgia. Athens
is known as the home of REM and the B-52's. It's also the home of a group
of black slackers caught in that awkward period between college and a
"real career" - when you're a nobody trying to be a somebody. This
single-camera sitcom is based on the film of the same nature that was a
hit at the 2006 Sundance Film Festival. The show captures a voice of a
generation as they navigate their way through life, love and careers.
Baldwin Hills - For 10 weeks, BET's reality docu-drama Baldwin
Hills will explore the lives of 11 upper middle class Black teens as they
grow up in Baldwin Hills -- an upscale Black neighborhood in Los Angeles
where professional athletes, television and film stars, doctors, lawyers
and engineers live. This reality show will focus on kids who split their
time between school, the beach, pool parties, high-end shopping and
driving their daddy's or their own Benz. In other words, kids who grow up
living the glamorous lives of the young, black and fabulous. Premiering
BET and Black Enterprise magazine team up to deliver the next breakthrough
award show during Black History Month to celebrate the achievement of
black Americans by honoring the brightest, the most talented, the most
ambitious, the most generous and the most crusading members of the
African-American community. Premiering February 2008.
13th Edition Now Available
New Buying Power report shows more spending by black consumers on
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued... ________________________ The
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