The Week of April 10 - 16
'American Idol' holds on to top spot, but loses grip on second place

(April 19, 2006) As the end draws closer for Fox’s “American Idol,” the Tuesday show continues to dominate the Number One position of top primetime shows in black households, according to Nielsen Media Research. It was the only show to capture more than 2 million homes. The Wednesday edition of “Idol,” however, dropped to fourth behind “House” and ABC’s premiere of a new “Ten Commandments.”

Both parts of the Biblical holiday favorite made the top ten. By spreading the parting of the Red Sea across both installments, ABC earned a 12-plus rating for both Monday and Tuesday nights. Fox and UPN had three winners on the chart for the second week of April. The overall number of black households watching the top ten was 17.3 million, a drop of just two percent over the previous week.

Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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