TV One’s week-long,
six-part telecast of 'Roots' sets new ratings record
17, 2007) TV One’s premiere telecasts of the epic six-part, 12-hour
mini-series “Roots April 8-15 earned the three-year-old network for
African American adults its highest ratings ever, averaging even higher
ratings across the series than on its record-setting premiere night. TV
One’s premiere 8-10 PM ET telecasts of the six-part mini-series (Sunday,
April 8 – Thursday, April 12, with the finale on Sunday, April 15)
averaged a 1.2 household rating, with an average of 447,000 households
tuning in. An average of 650,000 viewers 2+ tuned in each night to the
six 8-10 PM premiere telecasts April 8-15.
Roots continued to perform at record levels among TV One’s target
demographics, both among the 18-49 audience and in African American
households. Across the six premiere telecasts Roots averaged a .7 among
adults 18-49, delivering an average of 333,000 viewers. In African
American households, TV One also broke its premiere night ratings record,
delivering an average 6.35 rating across the series, beating its premiere
night rating of 6.2.
Across the six premiere telecasts, the epic mini-series’ reach of
unduplicated viewers included 14 percent, or 1.9 million, of all African
American households. The telecast attracted a combined total of 2.7
million households and 3.9 million viewers 2+.
“Given the cultural and historic significance of Roots, we at TV One felt
it was important to bring back Roots during its 30th anniversary year, and
we are delighted that our viewers responded so enthusiastically,” said TV
One President and CEO Johnathan Rodgers. “We are especially proud that we
could introduce this landmark series to a whole new generation of viewers,
and, with the historical context provided each night by our series hosts,
help them understand why this series was and is so significant.”
In July, TV One plans to air Roots: The Next Generation, the seven-part,
14-hour sequel to Roots, which picks up on the dramatization of Alex
Haley's family line from post Civil War America to the writer's search for
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