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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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TV One’s week-long, six-part telecast of 'Roots' sets new ratings record

(April 17, 2007) TV One’s premiere telecasts of the epic six-part, 12-hour mini-series “Roots April 8-15 earned the three-year-old network for African American adults its highest ratings ever, averaging even higher ratings across the series than on its record-setting premiere night. TV One’s premiere 8-10 PM ET telecasts of the six-part mini-series (Sunday, April 8 – Thursday, April 12, with the finale on Sunday, April 15) averaged a 1.2 household rating, with an average of 447,000 households tuning in.  An average of 650,000 viewers 2+ tuned in each night to the six 8-10 PM premiere telecasts April 8-15.

Roots continued to perform at record levels among TV One’s target demographics, both among the 18-49 audience and in African American households. Across the six premiere telecasts Roots averaged a .7 among adults 18-49, delivering an average of 333,000 viewers. In African American households, TV One also broke its premiere night ratings record, delivering an average 6.35 rating across the series, beating its premiere night rating of 6.2.

Across the six premiere telecasts, the epic mini-series’ reach of unduplicated viewers included 14 percent, or 1.9 million, of all African American households. The telecast attracted a combined total of 2.7 million households and 3.9 million viewers 2+.

“Given the cultural and historic significance of Roots, we at TV One felt it was important to bring back Roots during its 30th anniversary year, and we are delighted that our viewers responded so enthusiastically,” said TV One President and CEO Johnathan Rodgers. “We are especially proud that we could introduce this landmark series to a whole new generation of viewers, and, with the historical context provided each night by our series hosts, help them understand why this series was and is so significant.” 

In July, TV One plans to air Roots: The Next Generation, the seven-part, 14-hour sequel to Roots, which picks up on the dramatization of Alex Haley's family line from post Civil War America to the writer's search for his roots.


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

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