TV One’s week-long, six-part telecast of 'Roots' sets new ratings record

(April 17, 2007) TV One’s premiere telecasts of the epic six-part, 12-hour mini-series “Roots April 8-15 earned the three-year-old network for African American adults its highest ratings ever, averaging even higher ratings across the series than on its record-setting premiere night. TV One’s premiere 8-10 PM ET telecasts of the six-part mini-series (Sunday, April 8 – Thursday, April 12, with the finale on Sunday, April 15) averaged a 1.2 household rating, with an average of 447,000 households tuning in.  An average of 650,000 viewers 2+ tuned in each night to the six 8-10 PM premiere telecasts April 8-15.

Roots continued to perform at record levels among TV One’s target demographics, both among the 18-49 audience and in African American households. Across the six premiere telecasts Roots averaged a .7 among adults 18-49, delivering an average of 333,000 viewers. In African American households, TV One also broke its premiere night ratings record, delivering an average 6.35 rating across the series, beating its premiere night rating of 6.2.

Across the six premiere telecasts, the epic mini-series’ reach of unduplicated viewers included 14 percent, or 1.9 million, of all African American households. The telecast attracted a combined total of 2.7 million households and 3.9 million viewers 2+.

“Given the cultural and historic significance of Roots, we at TV One felt it was important to bring back Roots during its 30th anniversary year, and we are delighted that our viewers responded so enthusiastically,” said TV One President and CEO Johnathan Rodgers. “We are especially proud that we could introduce this landmark series to a whole new generation of viewers, and, with the historical context provided each night by our series hosts, help them understand why this series was and is so significant.” 

In July, TV One plans to air Roots: The Next Generation, the seven-part, 14-hour sequel to Roots, which picks up on the dramatization of Alex Haley's family line from post Civil War America to the writer's search for his roots.


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