Andrea Fant-Hobbs, creator of Oprah’s car giveaway, named Verizon brand VP

(April 17, 2006) Verizon today announced the appointment of Andrea Fant-Hobbs (left) as vice president of brand management, reporting to Jerri DeVard, senior vice president of marketing and brand management for Verizon.

Fant-Hobbs will develop and execute all branding, corporate advertising, media planning and buying, as well as sponsorship activities, designed to build and extend the Verizon brand.

Previously, Fant-Hobbs was vice president and account director for Vigilante, where she managed the Manhattan-based advertising agency's largest client, General Motors. She was principal architect of the multi-million- dollar Oprah Winfrey deal for the launch of GM's Pontiac G6 on the top-secret "Wildest Dreams" season premier show special, where each member of the audience of school teachers got a free car. The event won a Cannes Gold Lion award and an Effie.

She brings to the position more than 20 years of brand building and creative development and execution of campaigns for major companies, including Prudential Insurance Co., Summit/Fleet Bank, Smith Kline Beecham, Miller Brewing Co., Flori-Roberts, Amtrak, Greyhound and Colgate-Palmolive Co.

"Andrea's creativity and experience will enrich our branding team and help propel Verizon's reputation deeper into the fiercely competitive markets we serve," DeVard said. Fant-Hobbs will be based at the Verizon Center in Basking Ridge, N.J.


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