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Black TV Ratings for Week of April 8 - 14
NCAA Championship game takes No.1 with increase of black viewers over last year

(April 17, 2013) The NCAA's Men's Basketball Championship game featuring Louisville's win over Michigan trumped last year's telecast with 10 percent more Black viewers tuning in. The game topped CBS impressive win for the week, with 15 shows on the Top 25 of the week's favorites in Black households.

CBS had three more shows on the chart for a total of 19.2 million viewers across 15 shows. ABC was a distant second with six million for six shows, followed Fox with 3.6 million for two shows.

Nielsen recorded a total of 31.7 million viewers for the Top 25, which is three percent fewer viewers than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA P2+ | No. Viewers (000)

1

CBS NCAA BASKETBALL CHAMPIONSHIP - MON.

CBS

17.5

9.3

3,516

2

AMERICAN IDOL-WED

FOX

9.5

4.6

1,750

3

PRELUDE TO A CHAMPIONSHIP

CBS

9.3

4.5

1,713

4

AMERICAN IDOL-THURS

FOX

9.3

5.1

1,916

5

NCIS: LOS ANGELES

CBS

7.8

3.9

1,456

6

THE VOICE

NBC

7.7

3.7

1,397

7

THE VOICE-TUE

NBC

7.4

3.7

1,378

8

CRIMINAL MINDS

CBS

7.2

3.6

1,370

9

DANCING WITH THE STARS

ABC

7.2

3.4

1,300

10

CSI

CBS

7.0

3.3

1,263

11

GOLDEN BOY

CBS

6.9

3.2

1,199

12

NCIS

CBS

6.3

3.2

1,208

13

PERSON OF INTEREST

CBS

6.3

3.1

1,164

14

DANCING W/STARS RESULTS

ABC

5.9

3.0

1,121

15

SCANDAL

ABC

5.7

2.7

1,018

16

BLUE BLOODS

CBS

5.6

2.6

997

17

60 MINUTES

CBS

5.1

2.4

912

18

ELEMENTARY

CBS

5.0

2.5

932

19

UNDERCOVER BOSS

CBS

5.0

2.4

922

20

BODY OF PROOF

ABC

5.0

2.4

890

21

48 HOURS

CBS

4.9

2.2

845

22

WIFE SWAP

ABC

4.9

2.5

926

23

THE GOOD WIFE

CBS

4.8

2.4

892

24

VEGAS

CBS

4.7

2.3

853

25

20/20-FRI

ABC

4.6

2.2

832

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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