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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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MPA promote Shaunice Hawkins to VP, Diversity and Multicultural Initiatives

(April 16, 2007) Charles “Chuck” McCullagh, Senior Vice President, Member Services, Magazine Publishers of America (MPA) announced two promotions today. Shaunice Hawkins has been promoted to Vice President, Diversity & Multicultural Initiatives, from Director, Diversity Development, while Elvira Perez, formerly Director, Professional Development, has been named Vice President, Education Services. 

Ms. Hawkins, who joined MPA in 2004, has created dynamic programs and materials to help the magazine industry recruit and retain a diverse work force that reflects the realities of today’s multicultural society.  She will broaden her role to bring resources and Best Business Practices to the growing ethnic magazine communities, while continuing to explore opportunities that demonstrate the positive business case for diversity through research, town halls and coalition building.

Ms. Perez had many significant accomplishments in the last year including the transformation of MPA’s Professional Development division into a financially sound, dynamic enterprise that has met the fast-changing needs of a membership in transition. She has also effectively projected the association’s assets, through technology and on-site presence, to MPA constituents throughout the country.  She will assist with similar efforts for the Latin American market. Ms. Perez has been with MPA since 1997.

“Shaunice and Elvira have both demonstrated excellence in their positions and have far exceeded management expectations in their work,” said Mr. McCullagh.  “We look forward to even greater contributions from them in the areas of multicultural program development and education services.”

Magazine Publishers of America (MPA) is the industry association for the consumer magazine business.  Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members.  Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, D.C.
 


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

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