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Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Nielsen data shows opportunity for mobile advertisers with Black consumers

(April 12, 2012) According to new Nielsen data, half of Black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet. That's a greater percentage than any other race/ethnic group. This and other new research from Nielsen illustrates mobile activities among Black consumers and their receptiveness to advertising on mobile connected devices.

As consumers increasingly use their mobile devices for social networking, video, research and shopping, it's important for advertisers to understand how Black consumers engage with content in order to effectively reach them.

Here are some of the other findings released by Nielsen:

- Half of all Black mobile phones users have smartphones.

- Of all Black mobile connected device owners, 62% say that they are fine with advertising if it means accessing more content for free.

- Sixty-seven percent of Black connected device owners said they researched or looked up shopping info on the Internet through their device.

More information on the Nielsen data can be found by clicking here.


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