Nielsen data shows opportunity for mobile advertisers with Black consumers



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Search the Archives of Target Market News ____________________________________ NOW FOLLOW US ON Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries Target Market News covers Chicago's black businesses Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________ Buying Power report: Blacks spend as economy grows New 16th edition shows $507 bil in spending The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ... Story continued... ______________________ STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free daily delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media		Nielsen data shows opportunity for mobile advertisers with Black consumers (April 12, 2012) According to new Nielsen data, half of Black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet. That's a greater percentage than any other race/ethnic group. This and other new research from Nielsen illustrates mobile activities among Black consumers and their receptiveness to advertising on mobile connected devices. As consumers increasingly use their mobile devices for social networking, video, research and shopping, it's important for advertisers to understand how Black consumers engage with content in order to effectively reach them. Here are some of the other findings released by Nielsen: - Half of all Black mobile phones users have smartphones. - Of all Black mobile connected device owners, 62% say that they are fine with advertising if it means accessing more content for free. - Sixty-seven percent of Black connected device owners said they researched or looked up shopping info on the Internet through their device. More information on the Nielsen data can be found by clicking here. Go to Target Market News homepage RECENT STORIES Black Cable TV Ratings for Week of April 2 - 8 BET's 90-minute block for 'The Game' continues its ratings dominance Gil Noble, journalist and legendary broadcast pioneer, dies at the age of 80 Black TV Ratings for Week of April 2 - 8 Premiere of 'Scandal' starring Kerry Washington gives ABC record-setting debut Interactive One, BlackDoctor.org form partnership on content and ad sales Trayvon Martin top news story among Americans above election, economy Burger King apologizes for black targeted Web commercial featuring Mary J. Blige NASCAR seeking more black fans again, but black ad agencies need not apply Ariel/Aon Hewitt study looks at impact of economy on Blacks' retirement status Burrell's 'Black Media Reality Check' forum pushes a fresh look at targeted media BET Networks and NetSpend introduce pre-paid MasterCard for African-Americans Click here for more recent news stories and our news archive Return to top of page
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