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International Speedway appoints Larry Woodard, Sonia Green to board of directors

(April 12, 2013) International Speedway Corporation has added two new members to its Board of Directors, Larrry D. Woodard and Sonia Maria Green. Both of the new board members share expertise in multicultural marketing and fill existing vacancies on ISC's Board of Directors. 

Lesa France Kennedy, ISC's Chief Executive Officer, stated, "We are delighted to welcome Sonia and Larry to ISC's Board of Directors. Their experience in advertising, branding and multicultural marketing will bring significant perspective and add tremendous value to ISC as we continue to grow our business and increase long-term value for our stockholders. Expanding our Board has been a priority and their appointments are especially timely as we align with NASCAR and its ambitious Industry Action Plan to better connect with existing fans, engage Gen Y, youth and multicultural consumers in motorsports."

Mr. Woodard will hold office until the 2014 annual meeting of shareholders, completing the term of Raymond Mason, who did not stand for re-election in 2011.  Ms. Green will hold office until the 2015 annual meeting of shareholders, completing the term of Edward Rensi, who did not stand for re-election in 2012. 

Larry Woodard is a highly regarded, award-winning advertising executive with over 26 years of agency experience.  He is President and CEO of Graham Stanley advertising, a firm he founded in 2010.  Prior to that, he was President and CEO of Vigilante Advertising, part of the Publicis, SA network of companies.  Mr. Woodard has twice been awarded the O'Toole Award for Advertising Agency of the Year, has won a Gold Effie and received one of the industry's most prestigious awards, The Cannes Gold Lion for the Oprah Car Giveaway.

Born in Casablanca, Morocco, Mr. Woodard spent time growing up in Wurzburg, Germany and Martina Franca, Italy. He describes himself as a cultural anthropologist and an organic idea generator. He has a lifelong passion for world cultures and languages.

Mr. Woodard is frequently published in industry trade publications and has appeared on CNN, CNBC, ABC News and other networks discussing the advertising industry.  He has been a guest lecturer at the Wharton School at the University of Pennsylvania and a member of the Sports Advisory Council of the School of Sport Management and the Board of Visitors of the David B. Falk College of Sport and Human Dynamics for his alma mater Syracuse University.  Mr. Woodard co-authored: Inside the Minds: Advertising as a Branding Tool.

Mr. Woodard is the past recent Chair of the New York Council of The American Association of Advertising Agencies; a Director of Advertising Week in New York City; Chair of The Deacon Ministry of his church Shiloh Baptist in Eastchester, New York and has served on the Board of Governors of the Westchester Area YMCA's.

Ms. Green is a nationally recognized leader in marketing and brand communications for over 20 years, with a specialty in multicultural/diversity marketing.  She is an acknowledged Latino corporate leader, and a trusted spokesperson on diversity and marketing issues for both Spanish and English language media outlets.

Having worked her way through college while employed at Avon Products, Inc., Ms. Green moved quickly through the marketing ranks in both the U.S. and the International divisions. Through her assignments in Argentina, Brazil, Mexico, Spain, Puerto Rico and Venezuela, Ms. Green garnered an in-depth knowledge of the nuances that exist within the Hispanic community.  As Director of Avon's first U.S. Hispanic Marketing Division, she successfully developed and introduced new products and marketing programs.

In 1997, Ms. Green was hired as Vice President of Operations at Beauty Group International where she assumed responsibility for the Yanbal brand throughout Latin America.  She was later promoted to the position of President and Chief Operating Officer for the company. 

In 2001, Ms. Green was selected by General Motors to serve as its Director of Diversity Marketing and Sales with responsibility for the Hispanic and Asian consumer segments. A new initiative for GM, Ms. Green was instrumental in developing the plans that generated market share increases in both consumer segments due in part to the creation of relevant and innovative marketing programs.


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