|HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US|
Adrienne Lofton Shaw named Chief Marketing Officer for Dockers brand
(April 15, 2013) The Dockers brand announced that Adrienne Lofton Shaw has joined the company as vice president and chief marketing officer. In this role, she will be responsible for creating and leading the Dockers brand strategy and overseeing Dockers global marketing efforts. Mrs. Lofton Shaw will report to Seth Ellison, executive vice president and president of the Dockers brand.
Lofton Shaw brings extensive global marketing experience across a variety of industries. Most recently, she was the senior marketing director at Under Armour, Inc. responsible for the global brand strategy for men's, women's and youth products, as well as accessories. Adrienne played an integral roll in successfully launching and developing a women's marketing strategy, brand positioning and voice.
"Adrienne is a leading marketer with proven success at understanding and engaging consumers around the world," said Seth Ellison, president of the Dockers brand. "We believe she has the passion, intellect and unique experience necessary to help connect the Dockers brand with consumers in a meaningful way to drive our business forward."
Prior to working at Under Armour, Inc., Lofton Shaw held marketing positions at Target Corporation, General Motors Planworks/Starcom MediaVestand Gap Inc.
"I'm thrilled to join the Dockers team and be part of the brand that invented and re-invented the khaki category," said Adrienne Lofton Shaw. "Together, I know we can tap into the brand's unlimited potential as we expand the relationship with our current consumer, and usher a new generation of loyalists into the brand.".
Lofton Shaw replaces former Dockers chief marketing officer Jen Sey, who is now serving as senior vice president of e-commerce for Levi Strauss & Co.
Go to Target Market News homepage
Chicago's WVON marks its 50th anniversary with a day of retro broadcasts from the 1960's
Walton Isaacson campaign for Verizon with Kevin Hart takes IAC Online Award
Black Cable TV Ratings for Week March 18 - 24 'Real Husbands' pass 'Real Housewives' to give BET most watched cable network title
Black TV Ratings for Week of March 18 - 24 'Scandal' overtakes 'American Idol' to return to No.1 show for the week in black homes
Black ad agencies maintain accounts after reshuffling in auto marketing
Toyota financial unit elevates minority-owned brokerage firms for diversity bond initiative
Doug Banks announces launching of media company with Ed Pearson as president
Nationally syndicated radio host Michael Baisden vows he will return to airwaves
Black Cable TV Ratings for Week March 11 - 17 Real Housewives of Atlanta takes No.1 cable show for fourth consecutive week
Visit Orlando picks Lattimer Communications to handle African-American assignment
Black TV Ratings for Week of March 11 - 17 Number of TV shows with at least a million black viewers continues to drop
Bob Johnson forms alliance with BET Digital, UPTOWN Media to promote jobs site
TV One orders 26 episodes for second season of The Rickey Smiley Show
Three Lessons Artists Can Learn From Startups
Commonground ad agency breaks into film production with original documentary
Publisher Dorothy Leavell named chair of National Black Chamber of Commerce
State Farm study reveals different attitudes on financial security by women of color
Sherman Kizart re-appointed to FCC's advisory committee on diversity
Black consumers use mobile devices for shopping more than general population
Lynn Norment, long time editor for Ebony magazine, opens media relations firm
Radio One's WDNI Indianapolis TV station becomes a Telemundo affiliate
Mintel announces Tonya Roberts joins company as multicultural reports analyst
Bounce TV to produce its first reality series starring gospel group foreverJones
Click here for more recent news stories and our news archive
TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2013 All rights reserved
email@example.com Supplier Services