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Black
Cable TV Ratings for Week of April 2 - 8
BET's 90-minute block for 'The Game' continues its ratings dominance
(April
10, 2012) The No.1 one cable show in black households continues to be
BET's "The Game." While that might change as the NBA Playoff season
approaches, the back-to-back block still anchors BET as the most watched
cable network among African-Americans in prime time.
BET claimed 6.1 million viewers for its six shows on the Top 25 cable
shows in black homes. VH1 tagged second place with 4.1 million viewing
four of its shows. The Disney channel had 3.2 million for four shows for
third place.
According to Nielsen, the total number of viewers for the Top 25 dropped
14 percent from the previous week to 24.3 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
THE GAME |
BET |
9.5 |
13.6 |
1,790 |
|
2 |
LETS STAY TOGETHER |
BET |
8.1 |
11.6 |
1,494 |
|
3 |
BASKETBALL WIVES |
VH1 |
8.0 |
11.7 |
1,407 |
|
4 |
REAL HOUSEWIVES ATLANTA |
BRAVO |
7.3 |
10.8 |
1,391 |
|
5 |
LA LAS FULL COURT LIFE 2 |
VH1 |
7.1 |
9.8 |
1,206 |
|
6 |
NBA REGULAR SEASON |
ESPN2 |
7.1 |
10.9 |
1,283 |
|
7 |
NBA BASKETBALL |
TNT |
6.0 |
9.2 |
1,001 |
|
8 |
WMNS NCAA BKBL CHAMP |
ESPN |
5.5 |
8.1 |
1,008 |
|
9 |
WWE ENTERTAINMENT |
USA |
5.4 |
7.3 |
1,145 |
|
10 |
NBA REGULAR SEASON |
ESPN |
5.3 |
8.6 |
928 |
|
11 |
WWE ENTERTAINMENT |
USA |
5.3 |
7.2 |
1,137 |
|
12 |
BASKETBALL WIVES |
VH1 |
4.8 |
6.5 |
828 |
|
13 |
THE GAME |
BET |
4.7 |
6.7 |
821 |
|
14 |
BAD GIRLS CLUB |
OXYGEN |
4.4 |
6.0 |
874 |
|
15 |
PHINEAS AND FERB MOVIE |
DISNEY |
4.1 |
6.3 |
836 |
|
16 |
PHINEAS AND FERB |
DISNEY |
4.1 |
6.0 |
858 |
|
17 |
STYLED BY JUNE |
VH1 |
4.0 |
5.4 |
670 |
|
18 |
BET MOVIE OF THE WEEK |
BET |
3.8 |
6.2 |
778 |
|
19 |
NBA BASKETBALL |
TNT |
3.8 |
6.3 |
643 |
|
20 |
SHAKE IT UP |
DISNEY |
3.7 |
5.3 |
848 |
|
21 |
SHAHS OF SUNSET |
BRAVO |
3.6 |
5.2 |
651 |
|
22 |
AUSTIN & ALLY |
DISNEY |
3.6 |
5.3 |
745 |
|
23 |
THE GAME |
BET |
3.5 |
5.2 |
633 |
|
24 |
BET MOVIE OF THE WEEK |
BET |
3.4 |
5.6 |
584 |
|
25 |
WWE FRI NIGHT SMACKDOWN |
SYFY |
3.4 |
5.8 |
745 |
Source:
Nielsen Media Research. Ranked by percent of African-American households
watching. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Go to Target Market News homepage
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