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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of April 2 - 8
‘Flavor’ - ‘New York’ franchise lets VH1 take top spot and week’s top network

(April 12, 2007) The reality shows “Flavor of Love” and its spin-off “I Love New York” made VH1 the most popular cable network in black households during the first week of April. “New York” took the number spot and “Charm School,” the network’s newest reality offering benefited from its lead-in to capture second place.

VH1’s 10 programs was a record number of entries on the top 25. Right behind was BET with its seven contenders on the chart, including “Spring Bling.” Nickelodeon claimed four spots and USA had two.

The total number of black households watching the top 25, according to Nielsen Media Research,  was 18 million. That’s represents a whopping 28 percent increase over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1

I LOVE NEW YORK

VH1

19.1

1,822

2

CHARM SCHOOL TRAILER

VH1

17.7

1,712

3

COLLEGE HILL

BET

9.8

927

4

WWE ENTERTAINMENT

USA

8.6

808

5

SPRING BLING

BET

8.5

750

6

WWE ENTERTAINMENT

USA

7.6

727

7

SPRING BLING

BET

8.5

721

8

CHARM SCHOOL PREVIEW

VH1

7.7

710

9

RUNS HOUSE

BET

7.4

701

10

ACCEPTABLE TV

VH1

7.1

676

11

FLAVOR OF LOVE 2

VH1

7.2

660

12

SOPRANOS, THE

HBO

7.3

650

13

SPRING BLING

BET

8.0

645

14

I LOVE NEW YORK

VH1

7.1

625

15

DRAKE & JOSH

NICK

6.9

578

16

FLAVOR OF LOVE

VH1

6.6

567

17

NED DECLASSIFIED

NICK

6.4

551

18

FLAVOR OF LOVE

VH1

6.7

548

19

FLAVOR OF LOVE 2

VH1

6.3

530

20

MOVIE OF THE WEEK

BET

6.0

529

21

NAKED BROTHERS BAND

NICK

6.4

526

22

NED DECLASSIFIED

NICK

6.6

524

23

I LOVE NEW YORK

VH1

5.9

520

24

NCAA WMNS BSKT POST

ESPN

5.5

517

25

SPRING BLING

BET

6.5

508

Source: Nielsen Media Research. Number of homes
shown in thousand


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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
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