The Week of April 3 - 9
Monday night battle between men, women favorites ends in a tie

(April 11, 2006) Despite the exit of African-American contestants on “American Idol,” black households still flocked to the Fox reality competition. Both of the broadcasts each attracted 2.3 million black households, and had a coattail effect on two of the network’s other chartmakers, “House” and “Unan1mous.”  

The Monday primetime battle between UPN’s women-oriented shows, “Girlfriends” and All of Us” against the men’s NCAA Basketball Championship ended with both blocks coming up winners. All three had 1.6 million homes and at least a 12 rating. The total number of black households watching the top ten according to Nielsen Media Research was 17.9 million, an decrease of 11 percent over the previous week.

 Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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