HOME  |   STATS  |   PUBLICATIONS  |   REGISTER  CONTACT US  SEARCH  |  ARCHIVE


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
© 2006 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

The Week of April 2 - 8
Thanks to ‘Idol’, Fox challenging CBS as top network among black viewers
 
(April 10, 2007) As the “American Idol” machine rolls on, Fox makes gains on CBS as the most popular network for the week in black households. The talent show remained in its usual first and second place on the top 25 most popular shows for the first week of April. Fox added one more to the number of entries it had on the chart, from five to seven.

CBS was again the overall winning network with nine shows to its credit on the top 25. Fox’s seven was followed by ABC’s five and NBC’s three. Fox’s gain seems to have come from CW which had only one show.

The total number of African-American households watching the top 25 programs, according to Nielsen Media Research, was 31.3 million. That’s a drop of six percent over the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1

AMERICAN IDOL-TUES

FOX

17.1

2.294

2

AMERICAN IDOL-WED

FOX

16.7

2.240

3

NCAA BSKBL CHAMPSHIPS

CBS

16.2

2.183

4

HOUSE

FOX

12.5

1.676

5

WITHOUT A TRACE-SPECIAL

CBS

10.6

1.428

6

SHARK

CBS

10.5

1.411

7

DANCING W/THE STARS-MON

ABC

10.0

1.342

8

CSI

CBS

10.0

1.339

9

CSI: NY

CBS

9.9

1.335

10

AMERICA'S TOP MODEL-2

CW

9.6

1.293

11

ABC SP PRESENTATION-4/7

ABC

8.9

1.191

12

TIL DEATH

FOX

8.4

1.132

13

PRELUDE TO A CHAMPSHIP

CBS

8.2

1.108

14

LAW AND ORDER:SVU

NBC

7.8

1.047

15

EXT MAKEOVER:HOME ED.

ABC

7.6

1.022

16

24

FOX

7.6

1.017

17

DESPERATE HOUSEWIVES

ABC

7.5

1.005

18

CRIMINAL MINDS

CBS

7.5

1.004

19

CSI: MIAMI - TUESDAY SPCL

CBS

7.4

.990

20

DANCING W/STARS RESULT

ABC

6.9

.926

21

PRISON BREAK

FOX

6.7

.900

22

BONES

FOX

6.6

.888

23

COLD CASE – SPECIAL

CBS

6.4

.854

24

DEAL OR NO DEAL-MON

NBC

6.4

.856

25

LAW AND ORDER:CI

NBC

6.4

.856

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.


Go to Target Market News homepage

 

 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...
________________________

The African-American
Book Publishing Authority


Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here


A TARGET MARKET NEWS PUBLICATION
_________________________



Click here to read more

________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news