The Week of April 2 - 8
Thanks to ‘Idol’, Fox challenging CBS as top network among black viewers
 
(April 10, 2007) As the “American Idol” machine rolls on, Fox makes gains on CBS as the most popular network for the week in black households. The talent show remained in its usual first and second place on the top 25 most popular shows for the first week of April. Fox added one more to the number of entries it had on the chart, from five to seven.

CBS was again the overall winning network with nine shows to its credit on the top 25. Fox’s seven was followed by ABC’s five and NBC’s three. Fox’s gain seems to have come from CW which had only one show.

The total number of African-American households watching the top 25 programs, according to Nielsen Media Research, was 31.3 million. That’s a drop of six percent over the previous week’s total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | Rating | No. of Homes

1	AMERICAN IDOL-TUES	FOX	17.1	2.294
2	AMERICAN IDOL-WED	FOX	16.7	2.240
3	NCAA BSKBL CHAMPSHIPS	CBS	16.2	2.183
4	HOUSE	FOX	12.5	1.676
5	WITHOUT A TRACE-SPECIAL	CBS	10.6	1.428
6	SHARK	CBS	10.5	1.411
7	DANCING W/THE STARS-MON	ABC	10.0	1.342
8	CSI	CBS	10.0	1.339
9	CSI: NY	CBS	9.9	1.335
10	AMERICA'S TOP MODEL-2	CW	9.6	1.293
11	ABC SP PRESENTATION-4/7	ABC	8.9	1.191
12	TIL DEATH	FOX	8.4	1.132
13	PRELUDE TO A CHAMPSHIP	CBS	8.2	1.108
14	LAW AND ORDER:SVU	NBC	7.8	1.047
15	EXT MAKEOVER:HOME ED.	ABC	7.6	1.022
16	24	FOX	7.6	1.017
17	DESPERATE HOUSEWIVES	ABC	7.5	1.005
18	CRIMINAL MINDS	CBS	7.5	1.004
19	CSI: MIAMI - TUESDAY SPCL	CBS	7.4	.990
20	DANCING W/STARS RESULT	ABC	6.9	.926
21	PRISON BREAK	FOX	6.7	.900
22	BONES	FOX	6.6	.888
23	COLD CASE – SPECIAL	CBS	6.4	.854
24	DEAL OR NO DEAL-MON	NBC	6.4	.856
25	LAW AND ORDER:CI	NBC	6.4	.856

Source: Nielsen Media Research. Number of homes
shown in millions. All times eastern.

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Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

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