Interep to present 8th annual Power of Urban Radio symposium June 13th

(April 10, 2006) Interep will hold its eighth “Power of Urban Radio” Symposium on Tuesday, June 13^th, at the JW Marriott Hotel in downtown Chicago. The symposium showcases thought-leadership in the field of multicultural marketing, particularly as it relates to African American consumers and the urban marketplace. The event is designed for advertising agencies and marketers to discuss and learn how to strategically and tactically target today’s African American community.

The focus of this year’s symposium will be on answering the question, “Can Mainstream Media Effectively Target the African American Market?”  Sherman Kizart, Senior Vice President/ Director of Urban Marketing for Interep, said, “The theme of this year’s symposium is very important to the urban radio industry and to urban media overall. Those of us working day-to-day with urban broadcasters know how strongly urban stations are interwoven into the Urban community and lifestyle.  We hope this symposium will help educate marketers on the unparalleled effectiveness of urban radio in reaching this consumer base.”

The keynote speaker for the event is McGhee Williams Osse, co-CEO of Burrell Communications.  Industry leaders Chesley Maddox-Dorsey (President/COO, Access.1 Communications), Darryl Brown (Executive Vice President/General Manager, ABC Radio Networks) and Jay Williams (President, American Urban Radio Networks) are serving as co-chairs of this year’s event.

Chesley Maddox-Dorsey said, “The theme of this year’s event is extremely important to urban broadcasters.  It is imperative that multicultural marketers understand the special relationship that African American consumers have with urban media.  Generic just doesn’t cut it for marketers who truly want their brand to make an emotional connection with the urban community.”

“It is important that advertisers and their agencies stay informed on the key issues surrounding multicultural marketing,” commented Darryl Brown.  “I believe forums like this one are an exceptional way to help educate those decision-makers, and I am delighted to serve as co-chair for this year’s Power of Urban Radio.”

Jay Williams added, “American Urban Radio Network has been involved with Interep’s power events since the beginning. This year, I am eager to take our relationship one step further and actively participate in the planning of this important industry event.”

For more information and to register for this event, please visit  http://www.powerofurbanradio.com/.


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