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TV One, Warner Bros. Cable ink multi-
year deal for movies, off-network premieres
(April
10, 2006) In a comprehensive, multi-year programming agreement, TV One has
acquired rights from Warner Bros. Domestic Cable Distribution to air
popular movies and series, including All of Us, Eve, Martin and Living
Single. The acquisition of current UPN sitcoms All of Us and Eve marks the
first time the new network for African American adults has acquired the
off-network rights to sitcoms currently airing on a broadcast network. As part of the deal, TV One will also acquire the rights to air recent episodes of Showtime at the Apollo, including new episodes two weeks after their syndication debut. The announcement was made during the National Cable Television Association convention in Atlanta. A broad range of movie titles are part of the WBDCD programming package, which includes windows on classic dramas such as The Color Purple, Malcolm X, Lean on Me, Round Midnight and Rosewood; action movies such as Boiling Point and New Jack City; comedies such as Uptown Saturday Night and Strictly Business; musicals such as Purple Rain, Cabin in the Sky, Krush Groove and Sparkle; and classic blaxploitation films such as Shaft and Superfly, among others. Additional series to which TV One is acquiring rights under the deal include Roc, For Your Love, Hangin' with Mr. Cooper, The Parent 'Hood, Wanda at Large, All About the Andersons, Fastlane and A Man Called Hawk. Under the deal, TV One's rights to air All of Us, which ranks among Nielsen's Top 10 primetime series in African American households this season to date, and Eve begin in fall 2006, and the rights to air Living Single begin in fall 2008. TV One is renewing the rights to air Martin and Roc, which currently air on TV One. "Martin and Roc have already proved very popular with TV One viewers, and we expect the rest of this Warner Bros. package to help ensure we continue to have a strong lineup of acquired scripted programming to complement our original programming as we work toward making TV One the premier viewing destination for African American adults," said TV One Executive Vice President of Programming and Production Rose Catherine Pinkney. "We are thrilled to be expanding our already successful programming relationship with TV One," said Eric Frankel, President, Warner Bros. Domestic Cable Distribution. "We're confident that the addition of feature films, the premieres of off-network comedies, the licensing of proven hits and the renewal of successful staples of their already strong line-up will provide a nice boost to their schedule." TV One serves more than 28.4 million households, according to Nielsen April 2006 estimates, offering a broad range of lifestyle and entertainment-oriented original programming for adult African American viewers. Go to Target Market News homepage |
![]() Click here to read more ________________________ ![]() _____________________________________________________________________________________ 12th Annual Edition Available Latest 'Buying Power' report shows black consumers spending more on home life As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued _________________________ SUBSCRIBE TODAY! ![]() The trade publication for in-depth coverage of Black Consumer Marketing and Media news |